SEO strategy in 7 steps

By July 16, 2011 July 16th, 2012 All members

Google logoHere is a 7 step SEO strategy:

1. Become your customer & think about what they are searching for.

2. Create an alphabetical list of search terms.

3. Search for ‘Keyword tool’ within Google and use this resource to refine your list. https://adwords.google.com/select/KeywordToolExternal

4. Use your keywords / phrases within your website, i.e. articles, tips and ideas, dos & don’ts lists, case studies, blog entries.

Nigel Temple - The seven marketing ways

Nigel Temple – The seven marketing ways

5. Use your keywords / phrases outside of your website (social media, comments within other people’s blogs, article marketing etc).

6. Measure your results using Google Analytics.

7. Use the metrics to create a feedback loop into your keywords list.

Ask an SEO strategy question via our SEO Group:
http://www.marketingcompass.co.uk/groups/seo


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2 Comments

  • Michael says:

    Hi there,

    What does this – “7. Use the metrics to create a feedback loop into your keywords list” – mean?

    Thanks,

    Mike

  • Nigel Temple says:

    Hi Michael

    Thanks for your question. The idea is that you should use Google Analytics to figure out
    the search terms that your website visitors are using, in order to find your website.

    The webmaster then creates a feedback loop – which refines the search terms list, over time.

    All the best
    Nigel

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