Here is a 7 step SEO strategy:
1. Become your customer & think about what they are searching for.
2. Create an alphabetical list of search terms.
3. Search for ‘Keyword tool’ within Google and use this resource to refine your list. https://adwords.google.com/select/KeywordToolExternal
4. Use your keywords / phrases within your website, i.e. articles, tips and ideas, dos & don’ts lists, case studies, blog entries.
5. Use your keywords / phrases outside of your website (social media, comments within other people’s blogs, article marketing etc).
6. Measure your results using Google Analytics.
7. Use the metrics to create a feedback loop into your keywords list.
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Hi there,
What does this – “7. Use the metrics to create a feedback loop into your keywords list” – mean?
Thanks,
Mike
Hi Michael
Thanks for your question. The idea is that you should use Google Analytics to figure out
the search terms that your website visitors are using, in order to find your website.
The webmaster then creates a feedback loop – which refines the search terms list, over time.
All the best
Nigel