Nigel Temple

Thanks for sharing this, Ken. I wonder how a small enterprise can divide an email list into USA, EU etc given that most of us only have an email address to work with? I guess the answer is IP addresses however these are not reliable.

Yes please, for the website copy (text).

Well done re the fourth 5* review within Amazon for your book, Phil.
Good news regarding the Sunday Times.
You asked me: What is the best order of play to sort out the website:
* Develop WordPress text and pages on Google docs – Yes, start here
* Choose WordPress theme – Within WordPress there are some free ones (usually named after the year that…[Read more]

Welcome to The Marketing Compass, Julian. Please tell us about your services.
By the way this page may help: https://www.marketingcompass.co.uk/getting-started

Thank you for letting me know, Phil. I use Google Drive when I am writing webcopy (text for websites). Amongst other things it backs up automatically and I can access it from any device, anywhere.

Yes, good point, David. 🙂 As I know you know, I have presented quite a few marketing workshops over the years. Currently I use Zoom, which is the next best thing.
In your case, I think that you should be on the radio and on TV; a book would help you to achieve this.
The thing I like about Joe Ades is that he has a well rehearsed show, packed with…[Read more]

With regards to website hosting, we use TSO Host: https://www.tsohost.com
They are based in the UK and their support is generally pretty good.
Go Daddy is fine, as long as they can guide you through the WordPress setup (this is usually done via Chat).

Hi Phil, Yes, I like: Lamplightbooks.co.uk
Lamplight will become a well known brand.
I suggest that you say yes to Ian (as I know you know, BBF is very helpful; over the years, I have presented many workshops for them).
Well done re the Amazon search terms.
Kind regards, Nigel
PS What do you think of the Joe Ades video I posted within our website…[Read more]

With thanks to Harry from https://marketingexamples.com

Hi Phil, [I don’t mean to sound negative!] I think that makeyourbusinessideashappen.co.uk is a bit too long. I don’t think searchers would use the word ‘your’. [Therefore ‘your’ could become ‘my’].
There are 2 things to consider within a domain name: the brand name, versus keywords.
The brand name could be either your name or the company name…[Read more]

Interesting point about the 7 Amazon keyword phrases and yes, the search volume will be a factor. With regards to creating a website, a key issue is the domain name. I suggest that this contains 2 keywords. Thoughts?

Hi Phil, Thanks for sending me the spreadsheet. Can you please tell me (outside of having a website), where you would use the keywords that you will be focusing on? I can see in the spreadsheet that 161 keyword phrases have data next to them; on this basis, I suggest that you narrow the list down to, say, 20 phrases. Many of the phrases are too…[Read more]

Please email it me.

I have added some feedback in green, Phil

OK thanks Phil, I will take a look (I am currently in Hackney, so I will do this as soon as I can!)

Good question, David. I would think of it as a campaign (i.e. advertising campaign). On that basis, it should be rolled out everywhere all at once.

Thank you David. I enjoy social media, however the online sales enquires come from SEO.

Thanks, Cressida. That would result in the same thing and I hope that my feedback + the MailChimp page I referred to helps.