Nigel Temple

Thank you, Walter. By the way, the more you write, the more you sell. Google likes to see detailed, long form copy. I also suggest that you create a benefits list (if you haven’t already done so) and continually refer to this.

Thanks for asking this question, Walter. Well done on creating this course and for the official CPD recognition. Here are some ideas for you:
1. I suggest that you create website landing pages aimed at each market segment (i.e. accountants). This is a ‘pull’ marketing strategy. Use long form body copy and run through a checklist of SEO points…[Read more]

Yes, I know the feeling, Ken. When technical issues of this nature happen, I find that Chat support solves the problem. I am glad to hear that this is resolved.

One of the first words on your website is: strategy
I take this to mean business strategy.
This two word keyword phrase has a very large search volume.
So you could include an extra word to create a three word keyword phrase.
This will have a lower search volume.
Any suggestions for a third word?

Yes, understood, Ken. I have the same challenge with ‘marketing’, which is a bit like the word ‘engineering’. Perhaps if you thought about it in another way? How about customers segments and their needs? Don’t think models, components, services etc think about customers and what their problem is. Can you share a single keyword phrase re this?

Just to add that within Salient / Footer it says: Do you want use the main footer that contains all the widgets areas? (You can enable or disable this).

I suggest that you install the Yoast SEO plugin. Go through the setup process and you will be asked if you wish to create a sitemap. Having done this, there is a URL for the sitemap which you can find within Yoast. You can then display this via a Widget placed within the footer area. (Or use the current sitemap URL if you can find this).

Yes, by all means send me the spreadsheet via email.

I have just checked and I can’t see the logo in Microsoft Edge or Google Chrome.
Perhaps if you cleared your cache and too another look?
I like this page: http://business-compass.com/topics
…however, it is not quite what I had in mind for a Pillar page.
Please take a look at this page, as a…[Read more]

Any news on the logo?

We have experimented with this, Ken. The Marketing Compass has a YouTube channel, that you can find here: https://www.youtube.com/channel/UCQiCm2AxHt3P0U5hedCa7Tw
(Please subscribe!)
I think that it is important to stick to a theme and to also optimise each video, in a similar way to optimising a web page.
What sort of topics will you cover?
How…[Read more]

Hi Margi, I suggest that you rehearse beforehand, as this will be a performance. You can start by running through the content in order to get a feeling for how it flows without any cameras present. You will discover any stumbling blocks.
When it comes to filming, avoid checked clothing and think carefully about the background area behind you.
When…[Read more]

Thanks for sharing this, Ken. For some reason your logo is not appearing in the top left hand corner of: https://business-compass.com
* There should be a Site map link within the footer area
* What are the top 3 keyword phrases that you would like to be found for?
* Please let me know what the Pillar page URL is

* Create internal links (i.e. within your own website) to the new landing page
* When you do this, ensure that the link text only comprises the keyword phrase
* Write a blog and share this on social media
* Going forwards, mention the landing page within social media posts
* Include an item about your new page within your next email newsletter
*…[Read more]