The elements of marketing success
"What are the elements of marketing success?" or "How successful will this be?" I am often asked these questions by business owners, managing directors and nervous investors. They may be about to launch. Or they may be about to kick their product or service hard enough so that it is, hopefully, propelled into orbit.
The product or service itself is only one part of the jigsaw puzzle of success. Here are some of the other jigsaw pieces:
VISION
Successful people know where they are heading. They know their compass bearing. No matter what happens during their journey, they keep on course. Do you have a clear vision of your future business? If I spoke to you right now - could you describe this picture to me in detail?
BUSINESS MODEL
The internet, rising competition and economic turmoil have disrupted entire industries. The ubiquitous use of technology has slashed costs, made old skills irrelevant and created new opportunities for fast learners. Does your business model reflect...