Author: Fortune Public Relations

Chances are you expected me to start this piece by telling you how to get into the press. But Public Relations is so much more than Press Relations (editorial coverage), which is how many people think of it.  Public relations run through everything you do, helping you communicate with and influence different audiences.  This includes colleagues and staff, business associates, investors, suppliers, prospects and customers.  How your brand engages with people and behaves, especially in difficult times, makes a lasting impression and has a bearing on business fortunes. Brand Identity For good public relations, it is essential that everyone in your business knows and understands the brand values (what your organisation is about and believes).  Be clear and transparent about your product or service and ensure that your business lives and breathes the values.  If one of your values is ‘service excellence’, you cannot expect to maintain a positive public profile (ie reputation) if you don’t honour your promise. As well as being a...