Blog Posts

  • Marketing video tips part 5 – audio and graphics

    In this 5th part of marketing Video Tips, we will “listen” to our audio and “look” at our graphics. Audio. Good audio is so important. If you are making your […]

  • “Can do” attitude amongst our blind veterans!

    In August, my friend Barry and I spent a week at Blind Veterans UK (BVUK) in Llandudno, teaching visually impaired veterans how to tie decorative knots. Yet again, just like […]

  • Navigator member spotlight: Sports Media Africa – Themba Ndlwana

    “I met Themba Ndlwana in Essex, when I was delivering a marketing seminar there,” commented Nigel Temple. “His business is called Sports Media Africa. SMA is the catalyst between key […]

  • Twitter Hashtags – introduction, popularity, tips, ideas and resources

    The hashtag symbol look like this: # The # symbol is followed by unbroken text. This can be one word, i.e. #book or a string of characters: #photography Hashtags have […]

  • Using stories in marketing

    People love stories – are you using them in your marketing? Story telling makes it much easier to remember information. Think of the stories you heard as a child: can […]

  • Experiential marketing: the integrated approach

    Since the explosion of digital marketing, a universe of new possibilities have become available to 21st century businesses. The rise of innumerable new communication channels mean that getting the word […]

  • Marketing video tips – script and presentation – Part 2

    Here is the second part of a series of marketing video tips, which deals with script and presentation. Whether this is a simple presentation to camera, or a full blown […]

  • Marketing video tips – Part 1

    I was asked to put some marketing video tips together for The Marketing Compass. Requirements could range from a first web presence to updating or creating a corporate video, so […]

  • YouTube meta data and SEO

    It wasn’t so long ago that what was known as ‘web video’ tended to be simple graphics messages, or single person presentations to camera with or without some extra enhancements. […]

  • Startup marketing advice

    Are you looking for startup marketing advice? Here is a checklist which may help you: *  Write a marketing plan. This will make you think through the key issues and your […]