Micro Blogging - The Marketing Compass

How to attract more clients, via Twitter By following these 10 steps, you will build a Following on Twitter and attract more visitors to your website. This is all part of 21st century client attraction. 1. Who do you want to connect with? What are they interested in? What are they searching for? 2. Find your Voice. If you are using Twitter as part of your client attraction strategy, think about your 'Twitter Positioning'. In other words, what do you stand for and how do you want to be seen by other Tweeters? This will lead to your Twitter voice'. For example: informative, helpful, relaxed and humourous. 3. Be a Giver. People will follow you if you have something to give them. For example, helpful, useful and interesting tips and ideas. 4. People first, business second. Twitter is first and foremost a social network, so be sociable! 5. Reveal something about yourself. You are a unique and interesting human being. We want to know more about you, as a person. 6. Be Helpful. Recommend other...

If you haven't already done so, register your name and your company name within Twitter. What is Twitter? It is a 'micro blogging' website. The idea is to answer the question 'What are you doing' in 140 characters or less. Messages can be sent via mobile texting, instant message or the web. Notice that the messages are not delivered by email. They appear online / on your phone etc. Once you have registered, people can choose to 'Follow' you, which simply means that they will receive your messages. How does this help my marketing, then? * It is another way of 'getting the word out' about your enterprise. * Followers can get to know you and what you do. * You can alert your Followers about new articles, blog postings, events etc. * As networkers know, relationships lead to paying customers. Your Twitter profile allows you to put a line or two of information about yourself. For example, 'Small business marketing specialist'. You can let people know whereabouts in the world you...