Category: Digital marketing

Most people have at least one email address. Each day, when they start working, the first thing that most of them do is to check their emails. There are at least 300 promotional techniques and email marketing remains one of the most effective techniques. On this basis, it is important to have a clear enterprise wide email marketing strategy that includes objectives and measurement. As we move towards an increasingly compliance led business culture (see FusionComply) it is important to adopt an opt-in email marketing policy with regards to building a marketing email list. This can be done, for example by using a MailChimp signup form within websites. You will attract more subscribers if you do not ask for too much information within the signup form. Fashion brands typically only ask for an email address from new subscribers. However, if a first name is also requested, this will allow for personalisation within the email Subject line and body copy. Promote your newsletter widely, i.e....

MailChimp Automation is a free feature. Imagine having a marketing system which reacts automatically to customer behaviour. This is possible via MailChimp. MailChimp Automation (MA) combines the segmenting and scheduling tools. You can create event-based emails which are triggered by subscriber behaviour. This technology is known as ‘marketing automation’. If it is used intelligently and with discretion, it can attract customers, build your brand and generate sales. If it is overused, you may annoy customers and lose business. Within MA, you can create workflows and triggers which enable you to send a single email ('Welcome to our newsletter list') or a series of emails ('Here is the first part of the course that you requested.') An event could be, for example, a new subscription to your list. Or it could be a click within one of your campaigns. MC has included a number of workflows within the Automation section, in order to get you started. Alternatively, you can create your own customised...

A LinkedIn company page can be created for free and it adds to your credibility. If you created one some time ago, it would be a good idea to revisit it and check the contents and analytics. At the time of writing, there are over two million company pages within LinkedIn. When you hover over a members’ current / previous places of work, if there is an associated company page, you can click through to it. The company page includes a logo, a background image, a brief description of the enterprise and the number of employees who are on LinkedIn. If a company website address is included, you can click and go directly to their site. Company pages are a handy reference and buyers / new contacts will look and check you out. According to LinkedIn, 80% of their members want to connect with companies, in order to learn more about them and keep posted when they release news. A description of...