Category: Digital marketing

YouTube is a USA based video-sharing platform. Google acquired YouTube in November 2006 for US$1.65 billion. The key point is that people like to watch videos, or listen to audio content, as opposed to having to continually read text on a screen. (Think of the popularity of TV and radio). Within YouTube, you can view and upload content and like, comment, share and download other users' content. You can also create lists. You can subscribe to channels that you like. Content includes videos, video clips, TV show clips, films, audio recordings and live streams. Think of YouTube as a search engine. When someone needs to bleed a radiator, fix a bicycle or learn something else, they may well turn to YouTube. It is a good idea for your enterprise to have its own YouTube channel and to share videos there. ...

Instagram is a USA based photo and video sharing social media platform. It was launched in October 2010 and it is now owned by Facebook. Photos, images and videos can be uploaded via the app. Hashtags can be used to help users to find interesting content. Posts can be shared publicly, or with private followers. Users can browse other people's content or content from brands / companies. Tags, locations and trends can be used to find relevant content. You can Like, Comment or Share Instagram posts. Tip 1: If you haven't already done so, switch to a Professional (business) account. You can do this via Settings. You will then have access to stats and other benefits. Tip 2: Use Instagram stories to generate interest. See how well they are doing via your stats. Note that stories disappear after 24 hours, unless you add them to your profile as story highlights....

Have you noticed that having visited certain websites, ads promoting products or services from that website follow you around the internet? This is called remarketing. You have probably seen 'Accept cookies' notices within websites. Sometimes, the notices are so large that you cannot read the content behind the notice. Therefore you either have to leave that website or accept cookies. Once cookies have been accepted, they are stored in the visitor's browser (i.e. Chrome). The visitor looks at another website (which runs ads) and they may see ads that relate to the previous 'remarketing' site....

Here is a free to use QR code generator: www.qrcode-monkey.com...

CRM stands for Customer Relationship Management.  It encompasses the entire customer journey including all of the interactions with the customer. These include brand awareness, enquiries, first purchase, ongoing purchases, handling any problems that may arise, contact management, customer loyalty and advocacy. There are many CRM software platforms that can help with these processes. The best CRM software solution is the one that you actually use. CRM benefits What are the benefits of having a CRM system? After all, what is wrong with having all of your contacts in Outlook, Excel etc? Here are the benefits of having your own CRM software: 1. It keeps all of your customers and contacts in one place. This means that you can find customers and their contact information. You can divide your contacts in ways that makes sense to your enterprise . You can then communicate with people with shared needs. 2. Your own CRM is the best phone directory you will ever have (on the assumption that you enjoy talking to...

Here is a website checklist: Objectives *  What is the primary objective for your website? For example: A. Brand awareness? B. Credibility? C. Customer engagement? D. Sales enquiries? E. Sales? Market segments *  What is the primary target market segment for your website? *  Are there secondary target markets? Structure *  Is the navigation bar logical? *  Is the navigation bar easy to understand? Design *  Does the design look professional? *  Do the colours work well together? *  Is the same font used throughout the site? *  Does the design get in the way of understanding? Branding *  Is there a consistent visual brand identity? *  Is your logo positioned in the upper left-hand corner of your homepage (and, ideally, every page)? *  Is there a favicon image? SEO *  Do you have a keywords list? *  Are you using Title Tags? *  Do you have an in-bound link building strategy? *  Are you using anchor text links? *  Is there a Sitemap link in the footer area? First-time website visitors *  Top of the homepage: is it clear what you do? User experience *  Does the site load quickly? (Ideally, in less...

Links within your own website are just as important as backlinks (i.e. links pointing from other websites to your site). Anchor text should be part of your SEO link building strategy. Anchor text is the text within a hyperlink. This is important, as the search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass impartial marketing advice. Search engines examine anchor text, in order to figure out what the destination web page is about. They are doing their best to be helpful to the searcher. Think of it this way, Google would like to know as much as possible about the subject of the page to which the link points. Therefore, inserting keywords into anchor text helps search engines such as Google, Bing and Yahoo to do a better job. Have you noticed how Wikipedia uses anchor text? One topic leads to another and yet another. Wikipedia is at the top page 1 for millions of items and I have no doubt that its extensive...

In-bound marketing gets customers to come to you. On this basis, it is a 'pull', not a 'push' model. When someone is looking to make a significant purchase, they require information. This can be provided by SEO optimised website pages, blog entries, landing pages as well as PDF documents, online videos, podcasts and social media content. Notice that all of these items are digital. Here is an example of an inbound marketing process. Imagine that a buyer thinks of something that they or their enterprise needs. They are quite likely to open their favourite search engine, perhaps on their mobile phone. They enter a short phrase and scan the first page of results. They click through to a web page and find some useful, relevant and interesting information being offered for free in exchange for contact information (in a compliance-driven world, it is important that permission is requested to keep in touch). The buyer wants the information and they trust the website. So they fill in the form and receive a PDF...

Facebook is by far the largest social network and on this basis, it is difficult to ignore as a marketing platform. At the time of writing, over two billion people log into Facebook every month. Millennials may be leaving, but older people are joining. About half of FB users say that they are 'always on Facebook'. The issues surrounding Facebook marketing include the time it takes to manage a FB account and keeping everything up-to-date. Here are some FB marketing tips: * Have a Facebook marketing strategy based on useful, interesting and relevant content * Create a Facebook page for your enterprise (for free); include your logo and a striking background image * Cover images need to look professional and your message needs to fit within the space available * Ensure that you fill in / make use of all of the available sections i.e. Services, Offers and Events * If you use MailChimp, integrate your MailChimp account with your FB account;...