Blog Posts

  • Fear of rejection – is it holding your business back?

    Fear is a strong emotion, isn’t it? Its purpose is to protect you from harm. Fear stimulates a ‘flight or fight’ response, which can be difficult to control. From a […]

  • Marketing metrics and measurement

    As the management guru Peter Drucker said: “What gets measured, gets done.” How do you know what’s working and what isn’t – if you don’t measure outputs and response rates? […]

  • Email marketing strategy

    I now offer MailChimp training via www.mailchimptraining.co.uk which includes open courses and in-house training. Email is a highly effective promotional technique, in terms of awareness building and response rates. Key elements include […]

  • The promotional mix – 29 ways to promote your enterprise

    Here are 29 promotional mix categories: * Advertising * Alliance Marketing Partners * Authorship * Business blogging * Channel marketing (i.e. distributors) * Content marketing * Customers (i.e. customer clubs) […]

  • How to write an e-shot

    Email marketing includes newsletters, 1-2-1 emails, autoresponder messages and e-shots. A newsletter should provide useful, helpful and interesting material about your enterprise. If you’re interested in newsletters – here is an […]

  • Warning, very nasty ‘virus’ about

    Before you think ‘this must be another hoax’ , unfortunately it isn’t. I’ve seen this nasty attack twice in the last week, and the effect is nothing short of a […]

  • How to create your own media list

    I ran a PR consultancy for nine years. I helped many enterprises to emerge from the darkness of obscurity into the shining light of customer awareness, using the following techniques. […]

  • What is Collaboration?

    What is Collaboration? I’m often asked, what is collaboration? According to the dictionary, collaboration is where two or more people or organizations work together to realise shared goals. Collaboration enables […]

  • Banking, Bookkeeping & Excel – made very simple, do your accountant a favour, Excel

    By an accountant – me Why this subject? It is the basis for using Excel for bookkeeping in this modern age of bank data download availability. Who this is for? […]

  • WordPress.com or WordPress.org – which version is right for me?

    A number of our members have recently asked us the question, should I use WordPress.com or WordPress.org? If you are thinking of migrating your existing website to an easy to […]