Phil Whitting – FalTech GPS

  • Phil Whitting – FalTech GPS posted a new activity comment 2 months ago

    Hi Nigel,
    Many thanks for the detailed reply, and for the Mail Merge 365 suggestion.
    I use O365 already so that would seem to fit well.
    As I’m sure you are aware, one benefit of sending email via a CRM is that all outgoing and incoming messages are automatically assigned to the recipient’s profile, so there is an activity trail to refer to.
    At…[Read more]

  • Phil Whitting – FalTech GPS posted an update in the group Group logo of MailChimpMailChimp 2 months ago

    Hi Nigel, long time no speak, I hope all is well.

    I have a burning question, and wondered if you would share an opinion, please.

    I used HubSpot CRM to send out an update email yesterday to “The List” – 571 names.

    It was quite an important update about lead times, manufacturing delays, availability, etc that people need to know about…[Read more]

    • Hi Phil, Thanks for asking this question and it is always nice to see you within The Marketing Compass. 🙂 Here are my thoughts:
      * The average Mailchimp opening rate, on a global basis, based on 20 million+ organisations, is 20%. So a 22.8% opening rate for a bulk email is good (but not great).
      * As you know, my expertise lies with Mailchimp (7…[Read more]

    • Hi Nigel,
      Many thanks for the detailed reply, and for the Mail Merge 365 suggestion.
      I use O365 already so that would seem to fit well.
      As I’m sure you are aware, one benefit of sending email via a CRM is that all outgoing and incoming messages are automatically assigned to the recipient’s profile, so there is an activity trail to refer to.
      At…[Read more]

    • I used my gmail address to set up capsule CRM originally.
      But I wanted to use my @maltix emails for a more professional approach.

      The Titan platform I opted for, does not integrate with capsule.

      So for two years now, the compromise is using capsule dropbox in conjunction with wufoo smart form pages ( that do integrate)
      An almost satisfactory solution

  • “Spy pixels in emails have become endemic”
    https://www.bbc.co.uk/news/technology-56071437

    This isn’t “news” is it? Sounds like what MailChimp has been doing all along?

    • Yes, I read this story this morning Phil. ‘Spy pixels’ is a somewhat alarming description isn’t it? Yes, Mailchimp has been using this approach for a long time, as have all of the other email marketing platforms. The pixels help marketers to understand what is of interest to customers; at least in theory, they can then provide improved messages.

  • Phil Whitting – FalTech GPS posted a new activity comment 1 year, 6 months ago

    Indeed they are, and they seem to focus on Hubspot as a marketing hub that covers all the disparate tools and activities that one may encounter. Including CRM, MailChimp, Hootsuite, reverse IP lookup, Salesforce, SEO, analytics etc.
    Going to take a look at a demo of Hubspot tomorrow.

  • Phil Whitting – FalTech GPS posted a new activity comment 1 year, 6 months ago

    Is the ITV clip available on demand, Nigel?

  • Phil Whitting – FalTech GPS posted a new activity comment 1 year, 6 months ago

    Thanks Nigel, I thought as much,
    I haven’t looked into it too deeply yet, but it seems this company is offering a done-for-you service.
    https://offers.jdrgroup.co.uk/monthly-sales-marketing-retainer-costs-pricing-guide
    You can get a price if you complete the questionnaire ….

  • Hi Nigel,
    Today I was called by a firm that specialises in “inbound marketing”, or maybe that should be “Inbound Marketing” as it seems that it’s a “thing”. www.https://www.jdrgroup.co.uk/

    Is this new, or is it what we do already with a new title? Seems to be all-encompassing and includes web design and SEO, to name but a few facets.
    Do you…[Read more]

  • Phil Whitting – FalTech GPS posted a new activity comment 1 year, 8 months ago

    Hi Nigel,
    I can see that this is a good resource in case of a catastrophe, and yes, I looked at one or two of my old sites. I was very proud of them at the time because they were the best of what was available back then. It’s a great opportunity for a trip down memory lane.
    What I have in mind is to use a particular website as a sort of template…[Read more]

  • If there’s a website that you like the look of, or has content that you would like to refer to in future, but the site is about to be closed or overhauled, how do you keep a record of it for posterity/future reference?
    There is an organisation called The Wayback Machine that has archived nearly 500 billion web pages over time.
    There is also a way…[Read more]

    • Thanks for sharing this, Phil. On the one hand, using the Wayback Machine http://web.archive.org is always interesting. My first attempts at building a website (some 20 years ago) were truly awful. Once or twice, when a client has entirely lost their website I have suggested the Wayback Machine to them. Today, any reasonable hosting service should…[Read more]

    • Hi Nigel,
      I can see that this is a good resource in case of a catastrophe, and yes, I looked at one or two of my old sites. I was very proud of them at the time because they were the best of what was available back then. It’s a great opportunity for a trip down memory lane.
      What I have in mind is to use a particular website as a sort of template…[Read more]

  • My main issue will be supply (importing from Finland mainly) so Brexit may affect lead times, customs fees and exchange rates. Not a lot to be done until the new year starts, and we see how it pans out, but a couple of friends of mine in similar situations are bulk-buying in December. I will do the same in a more modest way, so at least I can…[Read more]

  • I attended a webinar through FSB, called “Quick, Free & Simple SEO Wins for Your Small Business”.
    It was presented by someone from http://www.hikeseo.co, they have a useful explainer video on their home page.

    Very interesting, as all the same aspects of SEO that we are familiar with were covered, and Hike SEO have managed to automate that process to a…[Read more]

    • Thank you for sharing this, Phil. SEO is a big subject, isn’t it. On the one hand, it helps if you understand the technical side of it. However, the big issue is finding the time to write on a regular basis.

  • Hi Nigel,
    I have been approached with an offer to buy the domain name faltech.com

    As you know FalTech Ltd is the company legal name, and I trade as FalTech GPS,
    Is there any benefit in buying this, if only to prevent someone else from using it?

    Price is obviously a factor, I don’t know what they want for it yet.

    The offer came from a HK-based…[Read more]

    • I suggest that you ask what the price would be, Phil. It could be virtually anything. If the price is reasonable, then, yes, I think that you should purchase it – because this would help to protect your brand name.

  • Hi Nigel,
    I am planning to write a blog post for my website, detailing a new product that I think will go down well in the GPS community. I can take care of the blog post quite easily; my question is how best to promote it via LinkedIn.
    In the past I have created a short headline and linked to the blog post, so that readers can click through to…[Read more]

    • Thanks for asking this, Phil. Think of it from the customer’s perspective. If you were in their shoes, what would catch your eye? Given that Faltech GPS are specialists in the provision of GPS satellite signals inside any indoor space where they wouldn’t normally be available – if the new product is something to do with this – then I would talk a…[Read more]

  • Phil Whitting – FalTech GPS posted an update in the group Group logo of SEOSEO 2 years ago

    Nigel, in yesterday’s excellent SEO session, you mentioned how to get yourself a Google snippet. Are you able to elucidate please?

    • Hi Phil, To start with, choose a keyword phrase which generates a question type search query. Search for it. If you find a Google Featured Snippet, click through and make a note of what they have done on their page.
      Look at the results in the “People also ask” box, as this is helpful.
      Oh, and it helps if your page is position 1 on Google. 🙂

  • Phil Whitting – FalTech GPS posted an update in the group Group logo of SEOSEO 2 years ago

    Known Yoast issue – I wrote this note to my web hosting company:

    I just noticed something different – the SEO and readability traffic lights can still be seen in page list view, but when in page edit mode there is no SEO status box on the right hand side bar.

    You can still see the status on the tabs when scrolling down the page; has there been…[Read more]

  • Phil Whitting – FalTech GPS posted a new activity comment 2 years ago

    After much faffing about I came to the conclusion that Yoast sees the world through a different set of lenses than Google,
    With this in mind, I take hints from Yoast but don’t always treat what is says in a black-and-white, right-or-wrong way.

    If it says “you don’t have your keyword in an H2 heading” I would take that seriously.
    The advice about…[Read more]

  • Phil Whitting – FalTech GPS posted a new activity comment 2 years ago

    Thanks Nigel, I’m glad I’m not alone in the tabs struggle – is this a commonly known issue in the WP/Yoast/Google/SEO community?

  • Phil Whitting – FalTech GPS posted a new activity comment 2 years ago

    Timely – I have ground my teeth down to stumps these last 2 days while updating pages on my site.
    Yoast in particular is causing some angst.
    I have one particular page that was “awarded” green lights for readability and SEO by Yoast.
    Then I introduced some tabs using a built-in shortcode called SU-TABS – this serves to sort the information horizon…[Read more]

  • Google just credited my Ads account with a £65 goodwill gesture.

    “We know that businesses of all sizes have been facing unique challenges as a result of COVID-19, and we also understand that many of these businesses continue to rely on Google Ads to help them reach their customers As a gesture of support, we’ve funded eligible accounts with an ad…[Read more]

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