Social Media Strategy
Social media platforms and online networking have fast become an integral part of the 21st century marketer’s promotional mix. Discuss how to turn the tools to your advantage with a group of experts.
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Ken posted an update in the group
Social Media Strategy 19 hours, 21 minutes agoI am now in a frenzy of posting blog items (well a bit), would people have a look at the style, tone and overall feel? Feedback would be useful before I add more items.
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Nigel Temple posted an update in the group
Social Media Strategy 4 days, 17 hours agoHere are some blogging tips:
Q. Is it a good idea to have a blog?
A. Yes, it is, as it can help your search engine rankings, feed your newsletter and generate sales enquiries.Q. Where is the best place to have a blog?
A. Inside your website, as every time you blog, you will increase the size of your site and demonstrate to the search engines…[Read more] -
David Willis posted an update in the group
Social Media Strategy 1 week, 6 days agoI was asked about how I use Instagram by someone who is about to start using it for their business. These work for me: post your photos / short videos, those that relate / are relevant to what you do, say something interesting about them, perhaps ask a question if pertinent, add a selection of relevant hashtags either in the main post or in a…[Read more]
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I’ve not used stories yet, but have seen that this is clearly another way to engage – I’d be interested in other peoples experiences with Instagram – thanks
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Hi David, Thanks for sharing this: most interesting. In general terms, for small businesses, I have found that Instagram is good news for B2C (Business to Consumer) enterprises. Clearly, images are a big factor on Instagram and it helps if you have an eye for this.
PS I like your point about engagement and I think this is a big factor that many…[Read more]
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Nigel Temple posted an update in the group
Social Media Strategy 1 week, 6 days agoHere is the link to the My Most Trusted Chrome app for LinkedIn:
https://mymosttrusted.net -
Chris W posted an update in the group
Social Media Strategy 4 weeks agoHere is some draft text for my LinkedIn profile. Do you have any feedback?
I am a coach working with the veterinary profession and small business owners.
I can help with learning, development, and change issues.
Together we can define the desired outcome and navigate a path to achieve it. This often includes being able to look at issues from…[Read more]
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Hi Chris, I have made a few small changes. Kind regards, Nigel
I am a business coach working with the veterinary profession and small business owners.
I can help with learning, development and change issues.
Together, we can define the desired outcome and navigate a path to achieve it. This includes being able to look at issues from a different…[Read more]
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Nigel Temple posted an update in the group
Social Media Strategy 1 month, 2 weeks agoHow often should you write a blog? Here is a realistic answer:
https://www.nigeltemple.com/2021/01/19/how-often-should-i-write-a-new-blog -
Chris W posted an update in the group
Social Media Strategy 3 months, 2 weeks agoNigel, could you supply some material on Social Media Strategy ?
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There are two social media strategies: Broadcasting and Engagement. The former includes sharing blog entries and other forms of content. The latter includes Likes, Comments and Shares. In order to get other people to engage with you, ask open questions and then respond when they interact with your social media posts.
It is a good idea to use both…[Read more]
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Nigel Temple posted an update in the group
Social Media Strategy 4 months, 2 weeks agoFor as long as I can remember, I have had a Twitter account: https://twitter.com/nigeltemple
I enjoy posting there, engaging with people and ‘following back’. I find Twitter to be the easiest social media platform to use. Do you have any Twitter tips to share with me?-
I have been adding my blogs to Twitter but adding descriptive text to an image. That seems to work well.
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Do you Like and Comment within Twitter, Will? I find it challenging to find the time to do this!
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Nigel Temple posted an update in the group
Social Media Strategy 4 months, 3 weeks agoHow do you get engagement within social media?
There are 2 social media strategies: broadcasting and engagement.
The former includes sharing blog entries and telling the world what you are doing.
The latter includes Likes, Shares and Comments.
In order to generate engagement, asking open questions can work well.
What is more, the right image…[Read more]-
I like the point about engagement, but I guess it has to be backed up with a bit of broadcasting.
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Yes, I agree, David. I have been reviewing a member’s Twitter account and it struck me that I couldn’t find any engagement (hence this post).
It is interesting to see who is good at engagement and how they do it.
PS There are many stories of well known brands that ignore social media comments to their peril.
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David Willis posted an update in the group
Social Media Strategy 5 months agoIt does seem however easy you make it for a potential customer to communicate with you, they manage to find another way (smile). Social media platforms, well they are key to my marketing, but it sure can be fun trying not to miss communications. I get most directed from my website, which arrive as an email, but I’ve just realised I’d missed a few…[Read more]
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I know the feeling, David. For me, email is the key in that most sales enquiries arrive in that way. I do my best to keep an eye on the various social media platforms and all of the communications options that they have. Kind regards, Nigel. PS This morning, my phone rang with a sales enquiry. 🙂
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Yes, it’s nice when the phone rings, I find that it’s often easier – currently, like you most enquires are via email, followed by FB, phone and Instagram. In the old world (months ago), I had things nicely scheduled, and could just direct enquiries to the relevant product page, but with events being more personal (one-to-one tuition, private…[Read more]
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Walter Blackburn posted an update in the group
Social Media Strategy 5 months, 3 weeks agoI write quite a few articles but am unsure of how to use hashtags in them/at the end. Is there a quick descriptor you could give me, of the value of using them, and how to do it, please?
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I suggest that you create an alphabetical list of hashtags and keep them somewhere accessible. The list should include your name, your brand name, product names as well as generic hashtags such as #presentationskills and #salestraining
Having written an article (or a blog) I imagine that you share it within LinkedIn and Twitter. As I know you know…[Read more]
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dkl posted an update in the group
Social Media Strategy 5 months, 3 weeks agoAre Facebook Groups effective as community forum for participants in online trading course?
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With regards to online trading, may I ask whether you mean share trading or commercial trading (i.e. in goods and services) David?
Personally, I have found that FB Groups are hit and miss. If you join a new FB group there is likely to be a buzz around it for a few weeks which may well fade. The problem is that they are often taken over by people…[Read more] -
The finger of death. I meant to say trading not trading.
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William Nicholls posted an update in the group
Social Media Strategy 5 months, 3 weeks agoWhy is blogging so important Nigel?
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Partly because the Google bot reads blogs. Also because Google loves fresh content. [You can use anchor text links between blogs and website pages]. In addition, blogs give you something to share on social media.
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Technically speaking, a page in WordPress is different from a blog entry in that they behave differently. Blogs can be added to Categories for example.
See: https://www.nigeltemple.com/2020/09/04/how-to-enable-dictation-within-the-capsule-crm-app …which has CRM | Digital marketing | Selling …above the blog headline; these three items are blog…[Read more]
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Ken posted an update in the group
Social Media Strategy 5 months, 3 weeks agoHi Nigel, Twitter says you cant be messaged, is that correct?
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Hi Ken, I think that you are referring to: https://twitter.com/nigeltemple
I have just checked and I am receiving messages there.
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William Nicholls posted an update in the group
Social Media Strategy 5 months, 3 weeks agoHello everybody. After spending quite a few months forging an alliance with a progressive App construction company I can honestly say that Nigel’s advice on the WordPress blog is the soundest advice for distribution.
We made a decision to focus on one product that business could invest in inexpensively to excel using social media more e…[Read more]-
Thank you for sharing this, Will and I wish you well with this new venture!
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BrianSpecMan posted an update in the group
Social Media Strategy 5 months, 4 weeks agoIn recent Zoom meeting we discussed what is and is not working in our marketing activity, I seem to have concentrated on what is not working, “Only me”.
Today I will focus on the what is working: LinkedIn was a chosen place to mention the launch of GBC V1.0.0. and it generated a lot of discussion, enthusiasm for what will come in future ver…[Read more]-
Choose a time to post within social media when you know that you will have the time to react to Likes, Comments and Shares. The more you interact, the greater the traction. Don’t just Like a comment – write a reply and ask open questions, which cannot be answered by a yes or no.
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Yes I like the open ended question idea
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Nigel Temple posted an update in the group
Social Media Strategy 6 months, 1 week agoI am juggling messages and contact requests via Twitter, LinkedIn and Facebook this morning. I have found that first thing Saturday morning is a window of opportunity to reach people who are too busy during the working week to use social media.
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Timing I’ve played with this a little and yes, certainly an early morning message seems to hit the mark, especially at weekends, but perhaps due to COVID, times have changed!
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I think that I am a workaholic, David! 🙂
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Nigel Temple posted an update in the group
Social Media Strategy 6 months, 2 weeks agoI asked this question within LinkedIn: How do you feel about change? (6 words).
So far, there have been 28 Comments and I have one new connection:
https://www.linkedin.com/feed/update/urn:li:activity:6701395006315364352/?commentUrn=urn%3Ali%3Acomment%3A(activity%3A6701395006315364352%2C6701797947656429568)-
An interesting question – I find change challenging, it’s nice to have a system for delivery of my services, and the disruption is not that welcome, but already I have seen that changing my offerings has generated interest and new business, and actually I’m enjoying these changes!
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Hi David, I think that most enterprises will have to change the way that they do things, if they want to survive. For some reason, we appear to be wired to resist change and thank you for sharing your thoughts on this.
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Nigel Temple posted an update in the group
Social Media Strategy 6 months, 3 weeks agoI asked a question within LinkedIn and, so far, 24 comments have appeared:
https://www.linkedin.com/feed/update/urn:li:activity:6701395006315364352/?commentUrn=urn%3Ali%3Acomment%3A(activity%3A6701395006315364352%2C6701767044381118465)-
It’s good to have a range of options for engagement – some audiences are more receptive depending on the content! A very relevant questions in current times…
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Nigel Temple posted an update in the group
Social Media Strategy 6 months, 3 weeks agoIf you’re joining me for the Social Media Strategy workshop on Wed 26th August, 2:00pm – 3:30pm please share a social media URL with me, via this thread. I will provide feedback.
We will talk about:
* Objectives & measurement
* How to get more followers
* How to generate website traffic
* What to write about & when to post
* How to bring it all t…[Read more]-
I am joining this so that I can made a better effort at joining up the social media dots and get a bit more professional.
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Hi David, Thank you for sharing your LinkedIn URL. Within your Profile, your headline text starts with: Bad decisions cost money and much more…
I read somewhere that negative messages take longer for the brain to process. What is more, we are not drawn to negative messages. I suggest that you consider changing (the start of) your LinkedIn…[Read more]
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I can see that you have been working hard at this Ken! I think that the Blog page looks very good. The two building images are not quite lining up; this may be to do with image sizes. I suggest that you have a standard featured image size. Some of the images look a little blurred when you click through, i.e. the eventbrite story (the latter needs…[Read more]
Thanks for that. What of the content, very informal style.?
Yes, I like the writing style. Try to keep those sentences as short as possible. Some of the text could be broken up in shorter paragraphs. Read the copy out loud. Review any parts that make you stop and think: what did that mean?