Join this group to discuss and learn about all the aspects of websites internet marketing. Keep up with the latest marketing trends, software and low costs ways to promote your business in today’s fast paced online business environment.
Our web site is live with the new business focus on business operating models and transformation, ready for the New Year and a direct mailing. Any feedback from people would be most welcome? BTW, the French translation is incomplete, the EU languages are the last things to be done. https://business-compass.com
The headline at the top of a home page is important.
It acts as a gateway to the rest of the site.
How about:
We share our know-how so that you can survive and thrive
Tap into our Expertise as a Service
Ask us a business question
A trusted colleague, whenever you need them
Business challenges? Business Compass has the answers.
Business question?…[Read more]
Yes, I like: Share our know-how to survive and thrive
I also like: Business question? Ask Business Compass.
….and perhaps this can be used elsewhere.
PS The plural of crisis is crises.
Here is a slightly edited version of the copy at the top of the home page:
~~~~~~~~
With crises happening more frequently, your enterprise needs to anticipate, experiment and adapt.
Before you ‘bet the business’ on strategic decisions talk to us.
Work with our trusted colleagues to achieve better strategic thinking, innovation, marketing and ope…[Read more]
Yes, it does – on the basis that you are adding fresh content to your website (hopefully on a regular basis). The search engines like to see this. Blogs behave differently to website pages, in that, for example, they can be categorised.
IntoDNS checks DNS health and configuration and provides DNS and mail servers reports.
It also provides suggestions to fix and improve problems: https://intodns.com
In 1978 I was driving on Exmoor and got lost. I stopped to ask a local the way to Exford, and he said if I was you i wouldn’t start from here.
Ha Ha, so a question for a retailer entering into e-commerce, where on the journey would they start ?
I seems to me there could be a load of laborious data entry if they get it wrong.
Thoughts ?
I would start with a map that shows the customer journey. This could cover awareness, discovery, first purchase (customer), continued purchasing (client), referral (advocacy). Successful ecommerce should be as painless as possible, which goes a long way to explaining the success of Amazon.
Do everything that you can to decrease your website loading speed. A fast website is favoured by customers and Google. Talk to your hosting company and see if they can help. Decrease image sizes. Ask me questions about this important topic.
You can find out how fast your website loads here: https://www.uptrends.com
Run the test and let me know the answer; I will provide some feedback for you.
Hi Ken @dml2012 I have revisited https://businesscomply.com …and I found that it loads quickly and looks dramatic (white text, black background).
It might be helpful to reorder the wording so that it begins with a description of what you deliver (currently the first line of text is: ‘As a substantial cadre of most experienced…[Read more]
Hi Will, There is an option, when you are working on a new WordPress blog or editing an old one, to make it ‘sticky’. This word almost always means something like: ‘keep it at the top of the screen’. In this case it means, keep it at the top of the stack of blogs, so that visitors to your blog page will see it first. You have to manually select…[Read more]
I’m not a fan of stock images – I appreciate that my business is a very visual experience and so I’m not short of a photo or two, but I can’t help feeling that spending the time to capture the special image you need to support your business, is time and investment well spent!
Hi David, you take amazing photos. 🙂
Time is indeed a key factor, in that many of us are pressed for time.
If you have the skill and the opportunity to take your own photographs this is the way to go.
In conversation with Nigel yesterday I mentioned I am using a professional cloud / APP based email system called Flockmail, who are changing their name to TITAN.
Free for year one then £2.99 pcm
It has lots of features including a notification that the email you have sent has been opened.
Here is their latest BLOG…[Read more]
Yes, understood. If there is no profile picture in Zoom it would display your name against a black background. Please see my response to your previous post.
Hi Nigel, I’ve watched lots of Zoom tutorials and no-where can I find the answer to my questions re being a participant at a meeting. 1. If I want my face to be visible as a still photo what do I do? 2. Or as a video what do I do? Thanks Margi By the way, I suggest another category for posting comments and queries ‘How does Zoom work?’.
Hi Margi, You will need to access your Zoom profile: sign in to the Zoom web portal and click Profile. You can view and edit the following settings: Profile Picture: To add or change your profile picture, click Change, then adjust the crop area on your current picture or upload a new one.
This page goes through the…[Read more]
Hello Nigel
I have been diligently changing my website in preparation for a sales team to sell for me but also build relationships with SEO experts for a new reciprocal revenue stream for them. I blog regularly and have noticed a 400% increase in visitor numbers up to 1400 visits in 4 weeks which is encouraging.
Today I published a new guide page…[Read more]
Please share some of the keyword phrases that you want to be found for, Will.
It would be helpful to decrease your website loading time.
I suggest that you simplify your webcopy. What you do and deliver must be crystal clear in the first paragraph.
I think that the easiest way is to install a sitemap in WordPress is via the Yoast plugin. The (Yoast) steps include an option to create a sitemap which looks like this: https://www.nigeltemple.com/sitemap_index.xml
Hi David, Patreon https://www.patreon.com is an interesting platform that I have previously looked at. I think that the copy needs to be engaging, conversational and relaxed. I suggest that you click around the site and read quite a bit of their content in order to absorb their style.
Use outbound anchor text links to FB etc.
With regards to…[Read more]
Hi Margi, I would begin with your marketing strategy and plan. All too often, people leap into website design without a clear understanding of where they are placed in the market, what their key messages are and how they are going to attract and keep customers.
With regards to WordPress try and use as few plugins as possible (see my recent…[Read more]