Websites

Hi Brian, Thanks for asking about this. I think that you should keep the mothballed URL (domain name). I imagine that it is a variant of greenbuildingencyclopaedia.uk? Within the associated website, I suggest that you have separate pages that point to your other websites. This will mean that you can SEO optimise each page and point at the relevant website.

The URL is GreenSpecDownload so (unfortunately?) it relates to GreenSpec the website I set up in 2001 but left in 2013 to create GreenBuildingEncyclopaedia, GreenBuildingLearning followed by Lockdown’s output GreenBuildingCalculator.

So once it is set up, we can add pages for the imminent GreenRetrofitCalculator and the next ambitions GreenBuildingPriceBook, GreenBuildingProductDataCollection, GreenBuildingElementalAssemblies and who knows what else that follows.

Hi Jill, Thanks for asking this question and welcome back to The Marketing Compass. The first thing to mention is that your SSL certificate is working and within my browser, the padlock symbol is appearing next to the domain name.
I think that the site may have been built in Squarespace?
With regards to book sales, there are two things to…[Read more]

Thank you Nigel. You are so helpful and I will try add more keywords, look at Amazon’s site for hints on extra words I have added a lot of words – anything related to book or course content e.g. book, geology, Norfolk, rocks, fossils. I do not think I added my author name so will do that plus locations in the book, etc. Same for all other books,…[Read more]

Hi Jill, Thank you for your response and kind words. Internet marketing is a big subject and I am only 23 years into it and counting. 🙂
From an SEO perspective, I will use this page as an example of my approach:
https://www.chilternarchaeology.org/product/fossils-and-where-to-find-them/13
..it looks like the keyword phrase you are using…[Read more]

You are a star. I can’t thank you enough and shall address all these points. Keep fingers crossed!

Hi William, The key point is that Google likes hyperlinks, regardless of whether they are external, in-bound links or links within your site (that point from one of your website pages or blogs to another page or blog). Here is a detailed explanation, within our Encyclopedia:

SEO – Anchor text

Hi Walter, Thank you for asking this question.
I have visited your website https://presentingsuccess.co.uk
…and I can see that it is built in WordPress.
1. My first suggestion is that you start blogging again, The last blog was published on April 6th 2021. One of the reasons for making this suggestion is that, every time you blog, you are giving…[Read more]

Very interesting, William and thank you for sharing this. A shorter version of the URL is: https://www.thinkwithgoogle.com/intl/en-cee/feature/testmysite

Thank you Nigel, yes a much more user friendly URL.I think we all agree our websites are disappointing, I tried some bog names as well, some faired very badly indeed. So to take the experiment one step further try posting a Dynamic QR URL’s. https://qrco.de/bczsWB

I suggest that you take a look at the link below, William. As you will see, it talks about Roles within WordPress. These are designed to give the site owner the ability to control what users can and cannot do within the site. A site owner can manage the user access to such tasks as writing and editing posts, creating Pages, creating categories,…[Read more]

Thank you Nigel 👍

I put a Capsule form page on the Partners page.

It’s proven to be quite popular.
But it’s basic.

However, wufoo is a different animal altogether and also integrates into Capsule.
It’s such a tool, when connected to a QR code, for example, and can resolve quite complex everyday problems with subtlety.

I am glad to hear that Wufoo is working for you and has so many possibilities.

When people ask about wufoo, I ask them for a problem or situation to resolve. It could be simple, it could be complex.
As an experiment, perhaps we could create some problems and look at smart form page resolution ideas?

Throw something at me, let’s see what a solution might look like 🤪

Hi David, Yes, I think that customer reviews are very important. So much so, in fact, that I think that they warrant a separate page (or more than one page if you have different market segments) within your website.
Testimonials should be also scattered around the site. The WordPress Gutenberg quote block can be used for this:…[Read more]

Thanks Nigel, yes I was thinking that the review sites (TripAdvisor, Google and Facebook, etc) should perhaps be seen as an attraction device / channel, sending visitors to another site didn’t sit well. There is also the added complication of controlling the format of the third-party managed review (making it look nice and consistent!). Now to…[Read more]

This is a ‘budget’ consideration, Bette. Ideally, it is a good idea to purchase the most popular TLD (Top Level Domain) variants. You can then direct them to the .com website. What is more, this stops competitors, or at least slows them down a bit, if they wish to emulate you.
PS We have added this post to the ‘Websites’ group. Going forwards,…[Read more]

Hi Nigel. Many thanks for this. I’ll have a think…
Which do you think are the most popular domains after .com?

I would say: .co.uk | .biz | .net | and another one is .pro

Apologies for not being clear with my question. I wasn’t going to simply use social media, but am planning on a simple website to establish my presence online. I guess I was surprised when I followed a link to Andrew Bailey who specialises in pricing and negotiating, only to find his website was an “under construction” page, and that there…[Read more]

I have noticed that some professionals do not have a website, however, I do not agree with this strategy. A website enables you to tell your story in a better way than a LinkedIn (or other social media platform) allows.
In particular, if your site is optimised for smartphones, uses a large font and scrolls properly, it will look compelling on a…[Read more]

Hi Everyone!
Two questions:
1) I am working on launching a completely new business idea, and last week purchased the relevant domain names. However owing the cost, I’ve just grabbed the .com versions. Do you feel it’s important to buy up the others? And if so, which ones? There seem to about a dozen of them!

2) My next step is to decide how much…[Read more]

I wouldn’t worry about the other TLDs (‘Top Level Domain’ name elements, i.e. .biz .net etc). I will answer your second question as a new thread.

* I think that ‘senior business people’ makes it sound like you only deal with corporates.
* Is this your key message: “With predicted stratospheric business growth on the smartphone, it’s a Directors opportunity to adapt to smartphone first technology.” …if it is, this should be at the top of the homepage.
* Please check for typos, i.e: “By t…[Read more]

Thank you Nigel will do

Is that better ? maltix.co.uk

Yes, that is better. 🙂