Websites

The headline at the top of a home page is important.
It acts as a gateway to the rest of the site.
How about:
We share our know-how so that you can survive and thrive
Tap into our Expertise as a Service
Ask us a business question
A trusted colleague, whenever you need them
Business challenges? Business Compass has the answers.
Business question?…[Read more]

This is more like mind-prompts, so have revised the web page to reflect this. What you think?

Yes, I like: Share our know-how to survive and thrive
I also like: Business question? Ask Business Compass.
….and perhaps this can be used elsewhere.
PS The plural of crisis is crises.

Here is a slightly edited version of the copy at the top of the home page:
~~~~~~~~
With crises happening more frequently, your enterprise needs to anticipate, experiment and adapt.
Before you ‘bet the business’ on strategic decisions talk to us.
Work with our trusted colleagues to achieve better strategic thinking, innovation, marketing and ope…[Read more]

have revised along the suggested changes. Thanks

The hopin platform looks great, Will. Have you attended an event that used hopin, or are you considering using it?

I am considering an events platform for Bespoke Malta, not for 6 months or so. Travel Industry is upside down.

I think that the challenge with hopin is the pricing, Will! I have found that Zoom is pretty good and it is not expensive.

Yes, it does – on the basis that you are adding fresh content to your website (hopefully on a regular basis). The search engines like to see this. Blogs behave differently to website pages, in that, for example, they can be categorised.

That explains why what your suggested before, ‘little and often’ is best for blogging pages.

Search for: WPMU DEV hummingbird plugin
This is a premium (paid for) plugin that can help with website speed.

thank you

I would start with a map that shows the customer journey. This could cover awareness, discovery, first purchase (customer), continued purchasing (client), referral (advocacy). Successful ecommerce should be as painless as possible, which goes a long way to explaining the success of Amazon.

Hi Will, There is an option, when you are working on a new WordPress blog or editing an old one, to make it ‘sticky’. This word almost always means something like: ‘keep it at the top of the screen’. In this case it means, keep it at the top of the stack of blogs, so that visitors to your blog page will see it first. You have to manually select…[Read more]

I’m not a fan of stock images – I appreciate that my business is a very visual experience and so I’m not short of a photo or two, but I can’t help feeling that spending the time to capture the special image you need to support your business, is time and investment well spent!

Hi David, you take amazing photos. 🙂
Time is indeed a key factor, in that many of us are pressed for time.
If you have the skill and the opportunity to take your own photographs this is the way to go.

Thank you for sharing this, Will – most interesting.

Yes, understood. If there is no profile picture in Zoom it would display your name against a black background. Please see my response to your previous post.

Hi Margi, You will need to access your Zoom profile: sign in to the Zoom web portal and click Profile. You can view and edit the following settings: Profile Picture: To add or change your profile picture, click Change, then adjust the crop area on your current picture or upload a new one.
This page goes through the…[Read more]

Please share some of the keyword phrases that you want to be found for, Will.
It would be helpful to decrease your website loading time.
I suggest that you simplify your webcopy. What you do and deliver must be crystal clear in the first paragraph.

I am focusing properly on keywords now and I will let you know.
I have changed copy on home page and PWA APP examples so far, much better i think

Thanks for this, Will. I imagine that you will build a Maltix PWA App and let us know where can can view / download this?

I think that the easiest way is to install a sitemap in WordPress is via the Yoast plugin. The (Yoast) steps include an option to create a sitemap which looks like this: https://www.nigeltemple.com/sitemap_index.xml

It is not the most important SEO factor, however it is said that the Google SEO bot likes to find a sitemap.

Hi David, Patreon https://www.patreon.com is an interesting platform that I have previously looked at. I think that the copy needs to be engaging, conversational and relaxed. I suggest that you click around the site and read quite a bit of their content in order to absorb their style.
Use outbound anchor text links to FB etc.
With regards to…[Read more]

Thank you Nigel!

Hi Margi, I would begin with your marketing strategy and plan. All too often, people leap into website design without a clear understanding of where they are placed in the market, what their key messages are and how they are going to attract and keep customers.
With regards to WordPress try and use as few plugins as possible (see my recent…[Read more]