Websites

  • Nigel Temple posted an update in the group Group logo of WebsitesWebsites 1 day, 7 hours ago

    Do everything you can to improve your website loading speed. Fast websites = happy customers and happy search engines.

  • BrianSpecMan posted an update in the group Group logo of WebsitesWebsites 1 week, 1 day ago

    Hi Nigel, I have been asked if I want to continue to pay for a mothballed website URL, the site was mothballed when its content was transferred to a new URL https://GreenBuildingEncyclopaedia.uk by your team (Ben).
    The mothballed site was liked by Google and delivering 1m unique visitors/annum.
    Since I do not have any 301 redirects out there those…[Read more]

    • Hi Brian, Thanks for asking about this. I think that you should keep the mothballed URL (domain name). I imagine that it is a variant of greenbuildingencyclopaedia.uk? Within the associated website, I suggest that you have separate pages that point to your other websites. This will mean that you can SEO optimise each page and point at the relevant website.

    • The URL is GreenSpecDownload so (unfortunately?) it relates to GreenSpec the website I set up in 2001 but left in 2013 to create GreenBuildingEncyclopaedia, GreenBuildingLearning followed by Lockdown’s output GreenBuildingCalculator.

    • So once it is set up, we can add pages for the imminent GreenRetrofitCalculator and the next ambitions GreenBuildingPriceBook, GreenBuildingProductDataCollection, GreenBuildingElementalAssemblies and who knows what else that follows.

  • Jill E posted an update in the group Group logo of WebsitesWebsites 3 weeks, 4 days ago

    I am not getting any movement to my website. I have advertised it via social media, via free postcards (with useful beautiful keep-sake info on it), and have promoted it at presentations and talks. It looks good on mobile and PCs, it has keywords and everything set up correctly (I think). BUT many months have produced just one sale of a book! I…[Read more]

    • Hi Jill, Thanks for asking this question and welcome back to The Marketing Compass. The first thing to mention is that your SSL certificate is working and within my browser, the padlock symbol is appearing next to the domain name.
      I think that the site may have been built in Squarespace?
      With regards to book sales, there are two things to…[Read more]

    • Thank you Nigel. You are so helpful and I will try add more keywords, look at Amazon’s site for hints on extra words I have added a lot of words – anything related to book or course content e.g. book, geology, Norfolk, rocks, fossils. I do not think I added my author name so will do that plus locations in the book, etc. Same for all other books,…[Read more]

    • Hi Jill, Thank you for your response and kind words. Internet marketing is a big subject and I am only 23 years into it and counting. 🙂
      From an SEO perspective, I will use this page as an example of my approach:
      https://www.chilternarchaeology.org/product/fossils-and-where-to-find-them/13
      ..it looks like the keyword phrase you are using…[Read more]

    • You are a star. I can’t thank you enough and shall address all these points. Keep fingers crossed!

  • Nigel Temple posted an update in the group Group logo of WebsitesWebsites 2 months ago

    For graphic design we recommend Canva: https://www.canva.com
    The free account works very well. For example, you can upload images, resize and add text.
    Very useful for adding an image to a blog or a website page.

  • William Nicholls posted an update in the group Group logo of WebsitesWebsites 2 months, 2 weeks ago

    Nigel, can you explain how to use anchor links within WordPress and what the advantages are please.

    • Hi William, The key point is that Google likes hyperlinks, regardless of whether they are external, in-bound links or links within your site (that point from one of your website pages or blogs to another page or blog). Here is a detailed explanation, within our Encyclopedia:

      SEO – Anchor text

  • Walter Blackburn posted an update in the group Group logo of WebsitesWebsites 2 months, 3 weeks ago

    How do i get more enquiries from our Presenting Success website, please?

  • Nigel Temple posted an update in the group Group logo of WebsitesWebsites 3 months ago

    Some thoughts on domain names:

    Domain names

  • William Nicholls posted an update in the group Group logo of WebsitesWebsites 3 months ago

    There is a lot of data to suggest that the phone user has become a lot less tolerant of website loading speeds with increased website abandonment because of navigation choices that suit the PC but not a phone. Google are getting quite vocal about their Progressive App coding and the difference that makes.
    One of their tools is very useful with a…[Read more]

  • William Nicholls posted an update in the group Group logo of WebsitesWebsites 3 months, 1 week ago

    If I was to give editorial control for a limited number of website pages to approved licences using the maltix url on my WordPress site. How could I do that, but remain in overall control ?

    • I suggest that you take a look at the link below, William. As you will see, it talks about Roles within WordPress. These are designed to give the site owner the ability to control what users can and cannot do within the site. A site owner can manage the user access to such tasks as writing and editing posts, creating Pages, creating categories,…[Read more]

    • Thank you Nigel 👍

  • Nigel Temple posted an update in the group Group logo of WebsitesWebsites 3 months, 2 weeks ago

    It is a good idea to check that your website contact forms are working correctly. Various things can happen to them, to stop them working.

    • I put a Capsule form page on the Partners page.

      It’s proven to be quite popular.
      But it’s basic.

      However, wufoo is a different animal altogether and also integrates into Capsule.
      It’s such a tool, when connected to a QR code, for example, and can resolve quite complex everyday problems with subtlety.

    • I am glad to hear that Wufoo is working for you and has so many possibilities.

    • When people ask about wufoo, I ask them for a problem or situation to resolve. It could be simple, it could be complex.
      As an experiment, perhaps we could create some problems and look at smart form page resolution ideas?

      Throw something at me, let’s see what a solution might look like 🤪

  • Nigel Temple posted an update in the group Group logo of WebsitesWebsites 3 months, 3 weeks ago

    It is important to keep your website up-to-date. Customers rely on information within your website in order to find out more about you and to contact you.

    In addition, your SEO rankings will improve if you continually add new content to your website. One way of doing this is to blog regularly.

  • David Willis posted an update in the group Group logo of WebsitesWebsites 4 months, 2 weeks ago

    Including reviews within your website – is anyone doing this? Obviously one can cut and paste a review and / or put link references into reviews on TripAdvisor, Google and Facebook, etc (yes, do this). But what about making them dynamic – any experience of plugins for WordPress? Pros and cons of keeping visitors within the website vs. directing…[Read more]

    • Hi David, Yes, I think that customer reviews are very important. So much so, in fact, that I think that they warrant a separate page (or more than one page if you have different market segments) within your website.
      Testimonials should be also scattered around the site. The WordPress Gutenberg quote block can be used for this:…[Read more]

    • Thanks Nigel, yes I was thinking that the review sites (TripAdvisor, Google and Facebook, etc) should perhaps be seen as an attraction device / channel, sending visitors to another site didn’t sit well. There is also the added complication of controlling the format of the third-party managed review (making it look nice and consistent!). Now to…[Read more]

  • Bette Gray Fow posted an update in the group Group logo of WebsitesWebsites 6 months, 3 weeks ago

    I’ve just bought a .com domain name for a new venture. Do you think I should be buying up all the variants (.co.uk , .org etc) as well? Prices seem to have gone up, so it would be quite an ongoing expense over time. Or is it important, to stop people looking for my business getting confused or ending up on a competitor’s site?

    • This is a ‘budget’ consideration, Bette. Ideally, it is a good idea to purchase the most popular TLD (Top Level Domain) variants. You can then direct them to the .com website. What is more, this stops competitors, or at least slows them down a bit, if they wish to emulate you.
      PS We have added this post to the ‘Websites’ group. Going forwards,…[Read more]

    • Hi Nigel. Many thanks for this. I’ll have a think…
      Which do you think are the most popular domains after .com?

    • I would say: .co.uk | .biz | .net | and another one is .pro

  • Nigel Temple posted an update in the group Group logo of WebsitesWebsites 6 months, 3 weeks ago

    Hi Bette @bette-gray-fow you asked about websites versus social media (LinkedIn, in this case). I think that you need a simple website. Customers will not tell you this, but they are suspicious of suppliers without a website. It can a scrolling ‘one-page’ site, for example. Besides credibility, you can be found on Google for specific offerings…[Read more]

    • Apologies for not being clear with my question. I wasn’t going to simply use social media, but am planning on a simple website to establish my presence online. I guess I was surprised when I followed a link to Andrew Bailey who specialises in pricing and negotiating, only to find his website was an “under construction” page, and that there…[Read more]

    • I have noticed that some professionals do not have a website, however, I do not agree with this strategy. A website enables you to tell your story in a better way than a LinkedIn (or other social media platform) allows.
      In particular, if your site is optimised for smartphones, uses a large font and scrolls properly, it will look compelling on a…[Read more]

  • Nigel Temple posted an update in the group Group logo of WebsitesWebsites 6 months, 3 weeks ago

    Have you updated to ‘2022’ within the footer area of your website?
    For example visit https://www.nigeltemple.com and scroll right down to the bottom of the page.

  • Nigel Temple posted an update in the group Group logo of WebsitesWebsites 9 months, 3 weeks ago

    Is your website working for you? What does this question mean to you?

  • Nigel Temple posted an update in the group Group logo of WebsitesWebsites 11 months, 1 week ago

    Have you bought domain name variants to protect your brand?

    • Hi Everyone!
      Two questions:
      1) I am working on launching a completely new business idea, and last week purchased the relevant domain names. However owing the cost, I’ve just grabbed the .com versions. Do you feel it’s important to buy up the others? And if so, which ones? There seem to about a dozen of them!

      2) My next step is to decide how much…[Read more]

    • I wouldn’t worry about the other TLDs (‘Top Level Domain’ name elements, i.e. .biz .net etc). I will answer your second question as a new thread.

  • William Nicholls posted an update in the group Group logo of WebsitesWebsites 1 year, 1 month ago

    Hello Nigel. With clarity of thought, my business model is emerging.
    You have always been helpful supporting my clarity of thought.
    The first few words on a home page have to clearly define that.
    Would you mind critiquing the changes https://maltix.co.uk/

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