Copywriting

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 1 week, 6 days ago

    A marketing case study is a form of social proof. It shows prospective customers that you can deliver. Here is a case study structure:

    * What did they have before?
    * Why did they decide to change?
    * How did they find you?
    * Why did they decide to buy from you?
    * What did they think of the product / service?
    * What benefits are they receiving?
    *…[Read more]

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 3 weeks, 1 day ago

    Subheads within your copy can make the piece easier to read. If you are writing an item for your website, H2 subheads can also help with your SEO results.

    Think of each subhead as a headline in its own right. Make it informative and catchy, so that the reader who is scanning through the page is drawn into the copy.

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 1 month, 2 weeks ago

    Whatever you are writing, focus on your headline (or the first sentence). This is the gateway to the rest of the piece. If it fails to capture attention, fewer people will read your bodycopy.

    It is a good idea to write a few alternative headlines, especially for important items such as your website home page.

    Try asking a question within your…[Read more]

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 2 months, 1 week ago

    If content is king, how many words will you write today?

  • Ken posted an update in the group Group logo of CopywritingCopywriting 3 months, 1 week ago

    Hi, does anyone know of a lawyer who specialises in publications?

    • Hi Ken, Thanks for asking this question. Are you referring to setting up a publication? Would this be print or digital?
      PS I will ask some of my legal contacts for you, if you can clarify your requirements. 🙂

    • Not sure if paper or digital yet. The need is for someone who could read the first draft as a some of it will be contentious to HMG? Plus, the World Bank may want that as a condition of my ability to use their materials as sources. All up in the air a bit at the moment.

    • Thanks Ken and if I can find someone I will put them in touch with you.

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 3 months, 2 weeks ago

    What is your central message? If you do more than one thing, it can be confusing to the marketplace. It is all too easy to end up with multiple messages regarding your products / services.

    It takes numerous repetitions until a message gets through. Take a look at your website, promotional campaigns, social media accounts etc and think: what is…[Read more]

    • I’m beginning to interrogate the captivating one liners I have used over the last year in my LinkedIn articles.
      Any mention of my productS guarantees low readership.
      Showcasing products doesn’t fair much better.

      But strident messaging can almost go viral

      Some examples:
      The future website is dead, long live the website.

      “It is a website Jim,…[Read more]

    • I have been positing ‘how-to’ marketing articles in LinkedIn recently. I have noticed that several people have followed me and I have received a few connection requests. However, generally speaking, people don’t comment on these type of articles.

    • I do wonder how you can have a successful article on LinkedIn with zero comments.
      It happens to me a lot.

      Maybe the words that captures their attention simultaneously frightens them off !

  • William Nicholls posted an update in the group Group logo of CopywritingCopywriting 4 months ago

    I would like to share a Blog which has got 741 impressions and counting on Linkedin.

    The Captivating one liner is:

    “This is the biggest change on the internet for small business since the dream of the internet began in the 1960’s”

    But in combination with the Blog title it sprang to life.…[Read more]

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 4 months, 1 week ago

    When you are writing about a product or service, ‘write in the language of benefits’. Create a list of product or service features. Against each feature, make a note of the benefits. Refer to this list when you write.

    Customers only really buy benefits. What is more, they have to be benefits that are relevant to them.

    All too often, when I am…[Read more]

    • Really important Nigel, and than you for your benefit copy help on my website

    • A pleasure, William and I wish you well with regards to the QR codes initiative. I think that you are very creative! Kind regards, Nigel PS Just to add that I feel that there is a requirement here for a client education campaign (which you may have already embarked upon). Your potential clients probably do not realise the capability of QR codes…[Read more]

    • I agree wholeheartedly Nigel and most people really don’t know or care, so that copy is going to be critical. But the basics of understanding are technically based. Here is my webpage on that, but it’s probably boring to the average small business person, they want to do it for free: https://maltix.co.uk/v-business-card/

    • Thanks for this. I think that there are two things going on here. The focus on young people (i.e. Gen Z) and then QR codes. Should you be targeting young people for the hotel and estate agency business?

    • Couple of things.
      Hotels and Estate Agents are probably owned by older people, that’s what we have found on LinkedIn.

      Those same people put their trust and their budgets into a teach team that holds sway.

      And the Hotel business model have effectively moved their marketing budget into somebody else’s business model, booking.com etc

      The idea of…[Read more]

    • Yes, understood, William

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 4 months, 2 weeks ago

    Write fast, edit slowly.

  • William Nicholls posted an update in the group Group logo of CopywritingCopywriting 4 months, 3 weeks ago

    Could anyone provide me with some feedback on this copy please?

    Targeting Estate Agents.
    Threading advanced subscription QR into every aspect of your business to professionally connect with the Millennial and Gen Z generation for increased instructions and property completions on their phone.

    Targeting Hoteliers
    A fully outsourced and complete…[Read more]

    • Hi William, Here are some suggested changes to the copy.
      How to use QR codes to get more attention and make more sales for your Estate Agency business:
      Our Subscription QR service can have a decisive impact on your estate agency business. QR codes can be used in your ‘shop window’, on property display boards, within local press advertising and…[Read more]

    • Fab copy – perhaps with “smartphone” woven into the Estate Agency copy “for impactful engagement” (or similar benefit)

    • Thanks for your feedback on this, David

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 4 months, 3 weeks ago

    Use questions to engage the reader. Questions can work well within headlines and the first sentence. The human brain answers questions automatically.
    Is your favourite colour blue? Do you live in London? Do you have a car?
    How did you react to these questions?
    PS Don’t overuse them. 🙂

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 5 months, 1 week ago

    Copywriting tip: write short sentences. There are easier to read. 16 words per sentence is a good target.

  • Ken posted an update in the group Group logo of CopywritingCopywriting 5 months, 3 weeks ago

    For those colleagues with video aspirations. Have been working on video shorts to go with my App and governance work. Being lazy to go through the ‘tedious’ script production exercise, I set up a method using a new online transcription service. https://otter.ai/home So far, the transcripts of quality voice-recordings have been 99% and very good.…[Read more]

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 5 months, 3 weeks ago

    How to get the copywriting done:

    How to get the copywriting done

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 6 months, 1 week ago

    Case studies are a great way of getting your story across. A case study can describe how your product or service is used by a customer. It brings everything to life and it is a compelling and authentic way of showing the benefits that customers receive, once they have bought from you.

  • William Nicholls posted an update in the group Group logo of CopywritingCopywriting 6 months, 3 weeks ago

    We are exploring adding client editable pdf to QR code landing pages. So for example QR call to action could be “ Scan for more details” but on the landing page there could be multiple “explainer pdf documents” on live links from google docs. So I found some Google doc tutorials that are very useful, maybe useful for lots of other applica…[Read more]

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 6 months, 4 weeks ago

    Communications tips:

    Have a central message.

    Have a handful of additional messages.

    Simplify your messages.

    Keep repeating your messages.

    Communicate more frequently.

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 8 months, 2 weeks ago

    If you want to get better results, tell a story. Everyone likes stories. They help to get your message across. They paint a picture in the customer’s mind of how you can help them. Stories are easier to remember than boring lists of features. Are you using stories within your marketing? If not, could you do so? As always, feedback is welcome.

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 9 months, 1 week ago

    Email copywriting tips, based on 20 years of experimentation and training: https://bit.ly/3EHRZYi

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