Copywriting

  • Chris W posted an update in the group Group logo of CopywritingCopywriting 5 days, 18 hours ago

    In light of our session yesterday, I have updated my LinkedIn profile.

    I would value your feedback.

    • Hi Chris, I can see that you have updated the About section. It reads very well. A minor point is that: 2. identifying
      ….requires a capital ‘I’.
      I think that: Solutions are flexible accessible, collaborative and tailored to your specific needs.
      …should be: Solutions are flexible, accessible, collaborative and tailored to your specific…[Read more]

  • Andrew posted an update in the group Group logo of CopywritingCopywriting 1 month ago

    Thank you – that all makes sense! Is there a particular WordPress template you would recommend using to keep the Stories page clean and visually attractive? I would like to keep it all quite simple!

    • I think that the answer is to make your Stories page the blog page. This will handle the layout etc Andy. (If you need help with this, just ask).

  • Andrew posted an update in the group Group logo of CopywritingCopywriting 1 month ago

    I am looking to create a new Case Studies page (called ‘Stories’ in this case) for our http://www.villagehallheating.co.uk site. What would you advise for the layout. In my mind I am imagining a picture or two of the village hall and a paragraph describing the heating solution we provided and possibly a testimonial?
    I would greatly appreciate any…[Read more]

    • Hi Andy, Here is a case study structure:
      * What did they have before?
      * Why did they decide to change?
      * How did they find you?
      * Why did they decide to buy from you?
      * What did they think of the product / service?
      * How did the installation go?
      * What benefits are they receiving?
      * What have they got to say about you? (Testimonial)
      * What are…[Read more]

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 1 month ago

    Copywriting tip: write fast, edit slowly. Take the brakes off your creative right brain. It enjoys writing at speed. You can come back and edit slowly later.

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 1 month, 1 week ago

    My top copywriting tip is to write short sentences. This will resolve all sorts of challenges. The shorter the sentence, the better. If you want a number of words to aim for within a sentence, go for 16.

  • davidsmestratgy posted an update in the group Group logo of CopywritingCopywriting 2 months ago

    Dear Nigel

    I have written this new year blog. I would be very grateful for some feedback on it.

    One specific question about its style, I have intentionally referred quite a lot in the blog (but not exclusively) to “you”. Does it read OK in this regard?

    Many thanks.

    David

    DRAFT BLOG

    NEW YEAR – JANUARY 2021

    6 Jan 21

    Are you hoping for t…[Read more]

  • Chris W posted an update in the group Group logo of CopywritingCopywriting 3 months, 2 weeks ago

    Nigel, can you supply some details about copywriting models ?

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 3 months, 2 weeks ago

    If you had to choose between visiting the dentist and sitting down to write, which option would you choose? https://www.nigeltemple.com/2013/03/27/how-to-get-the-writing-done

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 4 months ago

    Do you have you a list of key messages?
    The central objective is to differentiate your enterprise.
    Half a dozen messages should be fine.
    Once they have been agreed, they can be used within most marketing pieces.
    If you share your top key message via this thread, I will provide you with some feedback.
    @davidsmestratgy @andrewarc-ers-co-uk @salesadmi…[Read more]

  • BrianSpecMan posted an update in the group Group logo of CopywritingCopywriting 4 months, 1 week ago

    Nigel
    Thank you for the Blogging Session and the mind map follow up yesterday.
    I wanted to consider Blogging > Topics > Documenting > Current Activity > Diary for a moment.
    The following is my interpretation of ‘Documentation’, are these the sort of things you had in mind? If not do let me know what you had in mind.

    At University (before the PC…[Read more]

  • William Nicholls posted an update in the group Group logo of CopywritingCopywriting 4 months, 1 week ago

    Can I re-share powtoon.com as a visual communication system.
    I find it useful for explaining stuff connected to blogs and website.
    Its extremely popular

    give it a whirl

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 4 months, 1 week ago

    If you are a blogger: how often do you blog? Do you find it easy to come up with topic ideas? Do you find it challenging to write the content? Do you always include an image? Does blogging work for you, marketing wise?

  • William Nicholls posted an update in the group Group logo of CopywritingCopywriting 4 months, 3 weeks ago

    If anybody reads by daily linked in and twitter blogs, armed with this article you will see, hear and grasp my focus on NLP.

    Think of NLP as a subconscious method of building rapport in your copy.
    Every salesman knows that rapport is the secret to sales, even if you are diametrically opposed to a view or point of view, NLP has the ability to…[Read more]

    • Yes, I am interested in Neuro Linguistic Programming and I have enjoyed learning about it. How do you use it yourself, Will?

    • Writing blogs I mix it up because I never know the learning preference on the reader.

      Here are some example sentences I might use:

      Visual: learners respond to images and graphics.

      I see what you mean.
      I get the picture.
      What’s your view?
      Imagine this
      Can you see ?

      Auditory: learners prefer verbal presentations.

      That rings a bell.
      I hear what…[Read more]

    • Thanks for sharing this, Will.

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 5 months, 2 weeks ago

    Copywriting tip: write quickly, edit slowly. This may help if you find that you get stuck, when you are writing. To a large extent, your imaginative right brain is in a state of flow when you write quickly. Your logical left brain is a first class editor (leave the editing to last!)

    • Thank you for sharing this, Ken. The humble press release has never really gone away, has it? We used to send out several thousand of them a year, when we had the PR agency.

    • Indeed. Going back to the Hanover Education days, my largest customer, Fellesdata Bank in Sweden, found us from an article in a magazine on a business class airport lounge coffee table! All Nigel’s fault 🙂

  • davidsmestratgy posted an update in the group Group logo of CopywritingCopywriting 5 months, 3 weeks ago

    Hi Nigel

    We know that copywriting is an art.

    (a) What are the tricks and pitfalls in writing engaging quality material that people actual want to read?!

    (b) What are the suggested lengths for differerent sorts of articles?

    (c) Is there a suggested frequency for publishing articles?

    Thank you.

    David

    • Hi David, Be authentic when you write. Use short sentences. Include precise figures. Tell stories. Be useful and helpful. Share your knowledge. Write your copy with a real customer in mind and make it conversational.
      A blog can be 350 words and up. A case study can be 600 words. A technical article can be in the order of 800 words, although longer…[Read more]

    • Thnaks Nigel – I like the point you make about having a real custoner in mind. That is such a useful tip.

  • Ken posted an update in the group Group logo of CopywritingCopywriting 6 months ago

    Now experimenting with sentiment analysis to improve draft copy relevance, any aspects of the analysis that you feel are more important than others?

    • May I ask what are the current sentiment factors that you data for?

    • We are analysing by: attitude – positive, negative, strong, weak, active, passive. Emotion -anger, sadness, fear, disgust, surprise, joy. The other possibles, insincerity, style, timeline, motivation and perception are not analysed as not sure how reliable they are.

    • From a sales and marketing perspective, I think that motivation, timeline and perception would be interesting.

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 6 months, 1 week ago

    Hi David @davidsmestratgy Here are some ideas for getting the best out of case studies:
    * Produce a PDF version of the case study to send to prospective clients
    * Create a blog using the cleared copy (as it contains lots of keyword phrases)
    * Add a Testimonials page to your website and include Chaz’s testimonial there
    * Consider sending out a…[Read more]

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 6 months, 3 weeks ago

    People remember stories for a long time after they have heard them. Stories are part of our culture aren’t they? Write stories about your enterprise; your products and services; and your customers. A customer case study reveals a real life story. It has a beginning, middle and end. 400 to 600 words is all you need. Can you think of a customer w…[Read more]

  • Ken posted an update in the group Group logo of CopywritingCopywriting 7 months ago

    Found this article on direct mail subject lines, worth downloading event though its more B2C.

    7 Types of Successful Email Subject Lines + Examples: FOMO, Curiosity, Funny, Reengagement, Pain Point, Emoji & Social…[Read more]

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