Copywriting – how to write better product descriptions for e-commerce websites
Your entire website may revolve around e-commerce or you may have a section of your website devoted to selling products or packaged services.
Writing about products within websites can be harder than it looks, can't it? Here are some tips and ideas for you.
Always see it from the busy customer's perspective.
Who are they? What are they looking for? Why should they buy your product?
Think of each product description as an advertisement in its own right.
On this basis, you need a headline, some bodycopy, the price and a call to action.
Headline
The headline is the single most important item of copy.
If the website visitor does not understand the headline, they will not read further.
Product description headlines should clearly convey what the product is and what it does. If there is room, include a benefit as well.
Many e-commerce product headlines only provide the product name.
The problem being that this may not tell the busy website visitor what the product does or why they should...