Category: Websites

HTML stands for Hyper Text Markup Language and it has been around since 1993. A conceptual knowledge of HMTL can help you to better understand the capabilities of websites and how they work. The benefits include the ability to fix problems within web pages and e-newsletter creation platforms such as MailChimp. HTML can be learnt, for free, via W3Schools. It is the most commonly used computer language used within websites. HTML provides a standardised approach for tagging text files in order to control and create fonts, colours and design within web pages. If you visit your website and right click with your mouse, a popup should appear. Choose 'View source' (or similar) and you should find that a new browser window opens up. You are looking at the HMTL for your website. If you are using a Windows computer, use 'Control + F' and search for 'Title'. This will show you the Title Tag for the web page (i.e your website home page). Bearing in...

WordPress is free WordPress is a CMS (Content Management System) that enables you to add, alter and update the content within your website. The software is free and is available via www.wordpress.org however it is also available via numerous website hosting services. If you install WordPress within a hosting service, you will own your own website. WordPress is used by approximately 30% of the world's active websites. It is Open Source software and it is licensed under GPLv2. This allows WordPress to be updated on a continual basis by a substantial global community. WordPress was created in 2003 by Matt Mullenweg, an American web developer. The software is now managed by The WordPress Foundation, a charitable organisation. Users include Sony Music, The New Yorker, The Rolling Stones, Sweden's official website and The White House. The Marketing Compass website uses WordPress. Think of a website in terms of a human being. The skeleton equates to WordPress (inner structure), themes provide the clothing (look and feel), whilst plugins...

SEO = Search Engine Optimisation = an ongoing strategy to make your web pages rank higher in Google, Bing and other search engines. A title tag is part of the meta data within a web page. Title tags help search engines to understand what the page is about. They are important as they are a Google Ranking Factor and they act as headlines when people read SERPs (Search Engine Results Pages, i.e. the pages delivered by Google when you search for something). Why are title tags important? Title tags are important because Google reads them. They are one of the 200 or so Google ranking factors. If you want your products or services to be found online, effective title tags will help you. Another way to see a title tag If you visit your website homepage, hover your mouse over a text area and right click with your mouse, a pop-up box should appear. One of the options should be:   View page source If you click on this option, a new browser window...

Google sees incoming links to your website as votes of confidence. They are a Google ranking factor. An inbound link = a hyperlink from another website which is pointing at your website. In general, the more inbound links you have, the better. 1. Gradually build incoming links to your website. Google doesn't like sudden 'spikes'. 2. Work manually (i.e. don't use bots / software programs / suspicious services from people you don't know). 3. Include keywords within the anchor text*, where appropriate. 4. The links should come from relevant websites. 5. The links should come from sites with high authority (i.e. credible websites). 6. Don't use paid links. 7. Don't use email spam to request links. 8. Do keep a meticulous record of your in-bound links. 9. Remember that links within your own website are important as well. 10. Do check from time to time that the links still work. See: https://www.brokenlinkcheck.com *Anchor text: The text within a hyperlink, i.e: www.nigeltemple.com or Nigel Temple marketing consultant...