Category: Social media

YouTube is a USA based video-sharing platform. Google acquired YouTube in November 2006 for US$1.65 billion. The key point is that people like to watch videos, or listen to audio content, as opposed to having to continually read text on a screen. (Think of the popularity of TV and radio). Within YouTube, you can view and upload content and like, comment, share and download other users' content. You can also create lists. You can subscribe to channels that you like. Content includes videos, video clips, TV show clips, films, audio recordings and live streams. Think of YouTube as a search engine. When someone needs to bleed a radiator, fix a bicycle or learn something else, they may well turn to YouTube. It is a good idea for your enterprise to have its own YouTube channel and to share videos there. ...

Instagram is a USA based photo and video sharing social media platform. It was launched in October 2010 and it is now owned by Facebook. Photos, images and videos can be uploaded via the app. Hashtags can be used to help users to find interesting content. Posts can be shared publicly, or with private followers. Users can browse other people's content or content from brands / companies. Tags, locations and trends can be used to find relevant content. You can Like, Comment or Share Instagram posts. Tip 1: If you haven't already done so, switch to a Professional (business) account. You can do this via Settings. You will then have access to stats and other benefits. Tip 2: Use Instagram stories to generate interest. See how well they are doing via your stats. Note that stories disappear after 24 hours, unless you add them to your profile as story highlights....

Facebook is by far the largest social network and on this basis, it is difficult to ignore as a marketing platform. At the time of writing, over two billion people log into Facebook every month. Millennials may be leaving, but older people are joining. About half of FB users say that they are 'always on Facebook'. The issues surrounding Facebook marketing include the time it takes to manage a FB account and keeping everything up-to-date. Here are some FB marketing tips: * Have a Facebook marketing strategy based on useful, interesting and relevant content * Create a Facebook page for your enterprise (for free); include your logo and a striking background image * Cover images need to look professional and your message needs to fit within the space available * Ensure that you fill in / make use of all of the available sections i.e. Services, Offers and Events * If you use MailChimp, integrate your MailChimp account with your FB account;...

A LinkedIn company page can be created for free and it adds to your credibility. If you created one some time ago, it would be a good idea to revisit it and check the contents and analytics. At the time of writing, there are over two million company pages within LinkedIn. When you hover over a members’ current / previous places of work, if there is an associated company page, you can click through to it. The company page includes a logo, a background image, a brief description of the enterprise and the number of employees who are on LinkedIn. If a company website address is included, you can click and go directly to their site. Company pages are a handy reference and buyers / new contacts will look and check you out. According to LinkedIn, 80% of their members want to connect with companies, in order to learn more about them and keep posted when they release news. A description of...