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Offer
What is your marketing offer? If you have ever seen the CEO of a supermarket being interviewed, they are quite likely to talk about their offer to their customers. Supermarkets […]
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Website checklist
Here is a website checklist: Objectives * What is the primary objective for your website? For example: A. Brand awareness? B. Credibility? C. Customer engagement? D. Sales enquiries? E. Sales? Market […]
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SEO – Anchor text
Links within your own website are just as important as backlinks (i.e. links pointing from other websites to your site). Anchor text should be part of your SEO link building […]
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Inbound marketing
In-bound marketing gets customers to come to you. On this basis, it is a ‘pull’, not a ‘push’ model. When someone is looking to make a significant purchase, they require […]
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HTML – what is it and why you should learn it
HTML stands for Hyper Text Markup Language and it has been around since 1993. A conceptual knowledge of HMTL can help you to better understand the capabilities of websites and […]
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Glossary of SEO terms
Here is a glossary of SEO terms and jargon which includes marketing tips and advice. See also our Glossary of marketing terms and Glossary of copywriting terms. Created and researched […]
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Glossary of copywriting terms
Here is a glossary of copywriting terms, which includes writing tips and ideas. See also our Glossary of marketing terms and Glossary of SEO terms. Researched and written by marketing […]
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Glossary of marketing terms
Here is a glossary of marketing terms, which includes marketing tips. See also our Glossary of copywriting terms and Glossary of SEO terms as well as Pricing strategy. Researched and written […]
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Positioning as a marketing strategy – what is it and how can it help you
If you have competitors, how do customers see you in relation to them? Whatever the answer, this is your market position. What do customers think you do? What do they […]
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SEO – What is a Title Tag and how to improve them
SEO = Search Engine Optimisation = an ongoing strategy to make your web pages rank higher in Google, Bing and other search engines. A title tag is part of the […]