The marketing commitments – a 7 point checklist
It order to attract new customers, you are going to have to either spend money or time, or a combination of both. When I ask my seminar audiences to choose, they overwhelmingly opt for spending their time. So the question is: where should you spend your time, when it comes to marketing your small business? Here is 'The marketing commitments' a 7 point checklist, which may help you to decide:
1. Start with your marketing plan
Otherwise you are shooting in the dark. If you don't have one, spend half a day (i.e. a Saturday morning) writing one. Refer to your marketing plan once a week, preferably on a Friday for 20 minutes - so that you can plan activities for the following week. (See Navigator membership of The Marketing Compass).
2. Spend at least half an hour every morning writing
Believe me, if you do this, you will get better and faster. I recommend that you write a blog every day * gasp...