Marketing activity levels – how much time should I spend on marketing?
A client emailed me to say that he felt overwhelmed by the sheer number of marketing tasks that he had to do. The question was: when it comes to marketing activity levels - how much time should I spend on marketing? Here is my response:
I think that you are currently 'in the battle' and not 'on the high ground'.
Interestingly (for a man), I am good at multi-tasking. During a typical day, I am active within the social media (i.e. Twitter, LinkedIn, Facebook for business, Google+ and Pinterest); working on a new blog entry, talking to prospective clients on the phone, managing a team of three within our small family business and thinking about new marketing ideas.
Oh, and of course working with clients at the same time (consultancy and public speaking).
I recognise that marketing can often feel overwhelming. For 25 years, I have been swimming in the marketing sea. I am used to continual change, constant deadlines and a never ending...