In a digital economy, much of what you know can probably be found for free on the internet. On this basis, you may as well share a reasonable proportion of your knowledge on the web. Google will love you and so will prospective customers.
For many years, it has been said that ‘content is king’. This is now more true than ever – due to changes in search engine algorithms. Content marketing and search engine rankings walk hand in hand. Therefore, the more you write, the more you sell.