Write some marketing copy every day

By November 8, 2011 July 16th, 2012 All members

copywritingHere’s a tip: don’t start your day by checking your emails. Write some marketing copy every day instead. Within The Marketing Compass, some of our members love to write, whilst others find it a challenge. Both groups are busy! It is all too easy to let the writing slip.

Remember that ‘content is king’ for your website. Regular blogs will attract Google, whilst Facebook, LinkedIn and Twitter, amongst others, require a regular supply of words. When it comes to writing, ‘little and often’ beats ‘big and infrequent’.

In January 2011, I started writing The Marketing Compass Manual. This has been a busy year, however, I have managed to write over 48,000 words using this principle. Feedback, anyone?

By the way, ‘copy’ = ‘marketing words’, as in ‘advertising copy’ or ‘web copy (i.e. website words). I trained as a copywriter from 1983 – 1986 and I spent three years writing advertisements, brochures, leaflets, press releases, case studies and technical articles. I used to sit in the park with a 6 line text editing device (black letters on a grey background). Happy days!

Image source: www.scribblers.co.uk

If you have any questions about how to write some marketing copy every day, just ask!


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