Tag: brief

If you want to improve the quality of your 'marketing words', a  written copywriting brief will clarify your thinking. It will help you to produce better results – whether you are doing the writing or whether someone else is. Within the brief: *  State your objectives clearly. *  What business challenge will the writing solve? *  What are we selling? *  What does the product / service do? *  What is the identity of the product / service? *  How does it work? *  Key features? *  What are the benefits? (Create a Benefits List). *  How is our product / service better than the competition? *  What market segment are we communicating with? *  Describe a typical member of the market segment. *  What needs do they have (which we can help them with)? *  What are our key messages – for this segment? *  What else can we talk about? *  What proof can we offer? (Testimonials; research; statistics; surveys). *  How will we include our contact details? *   What sort of call to action will...