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Marketing a classical string ensemble

By February 3, 2012July 16th, 2012All members

Fedora StringsOne of our recent projects has been marketing a classical string ensemble.

Fedora Strings is an ensemble of conservatoire-trained musicians who can be hired for wedding quartets, trios, duos or solos. Each member is an accomplished musician in their own right and has played in some of the best professional ensembles in the UK.

No matter the quality of the ‘product’ it still has to be marketed. Joanna Borrett and her fellow musicians believe in continual marketing. They have recently launched a new website – – which has a series of recordings which visitors can play, directly from the homepage. These include the Flower Duet by Delibes, I Got Rhythm by Gershwin and an Irish reel (which shows product diversity!)

Joanna blogs regularly, as you can see here:

Joanna tells us that her Google search engine rankings are doing well and that she is receiving booking enquiries via the site, which was built by – which specialises in small business websites.

During the website building process, a keyword list was researched. Care was taken to embed the keywords within the website’s meta data, page headlines and text. If you are interested in booking Fedora Strings for a wedding, special event or party, by all means email Joanna Borrett or call her on 07531 363 814. Live music really does add something to an occasion, doesn’t it?

If you have any questions about marketing a classical string ensemble or marketing any other business, unusual or not so unusual, contact us

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  • We’re delighted with the website Ben and Nigel have created for us. When we met Nigel the website we had was quite old fashioned, didn’t register at all in google ratings and could only be updated if we paid extra fees. Now I’m updating our website all the time – so it’s far more creative and responsive – and our google search engine ratings are excellent.It’s also good to know that I can ask Ben or Nigel for marketing or website help at any time, and they always reply quickly. We now feel so much more confident about our marketing and it’s resulting in more work, so many, many thanks Nigel and Ben!

  • Ben Temple says:

    Many thanks for your positive comments Joanna. We’re really pleased that you’re taking control of your website and online marketing and starting to reap the benefits. Keep up the good work!

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