Fedora Strings is an ensemble of conservatoire-trained musicians who can be hired for wedding quartets, trios, duos or solos. Each member is an accomplished musician in their own right and has played in some of the best professional ensembles in the UK.
No matter the quality of the ‘product’ it still has to be marketed. Joanna Borrett and her fellow musicians believe in continual marketing. They have recently launched a new website – www.fedorastrings.com – which has a series of recordings which visitors can play, directly from the homepage. These include the Flower Duet by Delibes, I Got Rhythm by Gershwin and an Irish reel (which shows product diversity!)
Joanna blogs regularly, as you can see here: http://www.fedorastrings.com/blog/
Joanna tells us that her Google search engine rankings are doing well and that she is receiving booking enquiries via the site, which was built by www.totosites.com – which specialises in small business websites.
During the website building process, a keyword list was researched. Care was taken to embed the keywords within the website’s meta data, page headlines and text. If you are interested in booking Fedora Strings for a wedding, special event or party, by all means email Joanna Borrett or call her on 07531 363 814. Live music really does add something to an occasion, doesn’t it?
If you have any questions about marketing a classical string ensemble or marketing any other business, unusual or not so unusual, contact us
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