How to make blogs easier to read

By November 30, 2011 July 16th, 2012 All members

keyboardWe’re going to discuss how to make your blogs easier to read. If I had to choose one piece of advice, it would be to decrease the length of your sentences.

We recently built a website for Ringrose & Co (they offer advice to companies in financial difficulties). www.ringroseandco.co.uk

I was talking to their MD, Mark Smillie and we were discussing blogging. Here is the feedback I gave him, regarding a draft blog entry he wrote.

Here are his draft words (IP = Insolvency Practitioner):

oooooOOOOOooooo
Our perspective is different to the IP who must give fair and impartial advice to all concerned with the Limited Company, we will give best advice to the client, who can benefit from over twenty years’ of experience in this area.
oooooOOOOOooooo

I suggested that Mark cut the sentence lengths down. This is the quickest way of increasing ‘readability’. So the above could become:

Our perspective is different to the IP. They must give fair and impartial advice to all concerned with the Limited Company. We will give best advice to the client, who can benefit from over twenty years’ of experience in this area.

Having divided the copy into shorter sentences, the following version would increase ‘understandability’:

Our perspective is different to the IP. They must give fair and impartial advice to all concerned with the Limited Company (i.e. suppliers, directors, shareholders). We focus on the client. They can benefit from the two decades of experience that we have gained in this area.

Click here to read the finished blog. Notice that the following keywords:

why accountants should use a pre insolvency service

…appear within the blog headline, the URL (web page address) and the Title tag. All of which is Google friendly.

By the way, if you are interested in talking to us about a new website, you are welcome to email us or call 01628 773128. We combine internet marketing strategy, Google friendliness, an online Content Management System and copywriting feedback in our client websites.

If you have any questions about how to make your blogs easier to read, just ask!


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