Tag: sentence length

We're going to discuss how to make your blogs easier to read. If I had to choose one piece of advice, it would be to decrease the length of your sentences. We recently built a website for Ringrose & Co (they offer advice to companies in financial difficulties). www.ringroseandco.co.uk I was talking to their MD, Mark Smillie and we were discussing blogging. Here is the feedback I gave him, regarding a draft blog entry he wrote. Here are his draft words (IP = Insolvency Practitioner): oooooOOOOOooooo Our perspective is different to the IP who must give fair and impartial advice to all concerned with the Limited Company, we will give best advice to the client, who can benefit from over twenty years’ of experience in this area. oooooOOOOOooooo I suggested that Mark cut the sentence lengths down. This is the quickest way of increasing 'readability'. So the above could become: Our perspective is different to the IP. They must give fair and impartial advice to all concerned with...