Tag: Marketing a classical string ensemble

One of our recent projects has been marketing a classical string ensemble. Fedora Strings is an ensemble of conservatoire-trained musicians who can be hired for wedding quartets, trios, duos or solos. Each member is an accomplished musician in their own right and has played in some of the best professional ensembles in the UK. No matter the quality of the 'product' it still has to be marketed. Joanna Borrett and her fellow musicians believe in continual marketing. They have recently launched a new website - www.fedorastrings.com - which has a series of recordings which visitors can play, directly from the homepage. These include the Flower Duet by Delibes, I Got Rhythm by Gershwin and an Irish reel (which shows product diversity!) Joanna blogs regularly, as you can see here: http://www.fedorastrings.com/blog/ Joanna tells us that her Google search engine rankings are doing well and that she is receiving booking enquiries via the site, which was built by www.totosites.com - which specialises in small business websites. During...