Anchor text is the text within a hyperlink. This is important, as the search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass small business marketing advice. Search engines…
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What is anchor text within a website? = a hyperlink which contains keywords. For example, within the following hyperlink…. <a href=”http://www.marketingcompass.co.uk”>The Marketing Compass</a> …..”The Marketing Compass” = the anchor text….