<a href=”https://www.marketingcompass.co.uk”>The Marketing Compass</a>
…..”The Marketing Compass” = the anchor text.
A more helpful version (for us!) would be:
<a href=”https://www.marketingcompass.co.uk”>The Marketing Compass – small business marketing advice and answers to marketing questions.</a>
Search engines examine anchor text, in order to figure out what the destination web page is about. They are doing their best to be helpful to the searcher.
Think of it this way: Google would like to know as much as possible about the subject of the page to which the link points.
So inserting keywords into anchor text helps Google to do its job.
Tip: if someone wants to link to your website, send them a pre-prepared hyperlink (along the lines of the one above – but with your URL / keywords within it).
Here is another tip – within your website, all of your links to other websites should open up in a new browser window. If you have an easy-to-use CMS (Content Management System), you will be able to do this without getting involved in the code (HTML).
As always – any questions about what is anchor text within a website? – just ask.
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