How to get more clients
How to get more clients is a question that we are often asked. Here is a seven step process:
1. Who are your ideal clients? You should be able to answer this question instantly. Within your marketing plan, write descriptions of your chosen market segments (groups of people with shared needs). It's all too easy to try to sell to everyone you come into contact with. Smart businesses decide who they wish to serve and they channel their time, money and resources into communicating with target market segments.
2. Use a CRM (Customer Relationship Management) system in order to keep track of dormant, current and prospective clients. The busier you get, the more complex this process becomes.
3. Use a customer education approach as this will bring people to you. Provide useful, helpful, interesting and up-to-date information and package it in helpful ways.
4. Increase your promotional mix. Most businesses don't use enough promotional techniques. The Marketing Compass has researched several hundred promotional options...