Tag: Small business marketing strategy

Here's a short story about small business marketing strategy... David (not his real name) was a client of mine, a few years ago. He was a left brain thinker. An engineer by training, he liked a structured approach, logical steps and processes. He worked endlessly on his marketing plan and talked about the detailed elements of his website and promotional mix. He was never in a rush and preferred to think everything through carefully. Stephanie (not her real name) was another client. She was chaotic to work with, never wrote anything down and was always moving onto the next great thing in marketing. She didn't like plans and used to say to me: "What's the point of plans? They never work out anyway and they take so much time. Let's get out there and DO SOMETHING!" Stephanie liked to talk about the 'big picture'. She felt that the greater the number of playing cards you throw up in the air, the greater...