10 free / low cost ways to market your business
We are often asked about free / low cost ways of attracting more customers. Here is a list of 10 of our favourites:
Online marketing
1. Ensure that your website has a CMS (Content Management System), such as WordPress - as this will give you a strategic advantage. (Regularly updated websites catch Google's attention).
2. Provide useful, helpful and relevant customer education, via your website. Google will love you and so will your customers.
3. A conceptual understanding of SEO (Search Engine Optimisation) will take you a long way up the search engine rankings. Use your knowledge to update the meta data within your website, via your CMS.
4. Use social media on a daily basis. 'Social' and 'Search' are merging and social media has opened up new ways of promoting your products and services.
5. "The money is in the list." Increase the size of your email marketing list.
Traditional marketing
6. Get in front of more people. You can do this, for example, by giving talks.
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