How to get more clients is a question that we are often asked. Here is a seven step process:
1. Who are your ideal clients? You should be able to answer this question instantly. Within your marketing plan, write descriptions of your chosen market segments (groups of people with shared needs). It’s all too easy to try to sell to everyone you come into contact with. Smart businesses decide who they wish to serve and they channel their time, money and resources into communicating with target market segments.
2. Use a CRM (Customer Relationship Management) system in order to keep track of dormant, current and prospective clients. The busier you get, the more complex this process becomes.
3. Use a customer education approach as this will bring people to you. Provide useful, helpful, interesting and up-to-date information and package it in helpful ways.
4. Increase your promotional mix. Most businesses don’t use enough promotional techniques. The Marketing Compass has researched several hundred promotional options – many of which are free. How many are you currently using? Which of them are working well for you and which aren’t? You are welcome to register within this site and we will help you.
5. Get in front of more people, both in person and online. Your diary should be full of 1-2-1 meetings, networking events and talks (which you are going to deliver to your market segments). Login to your chosen online networking / social media platforms every day and ask questions, answer questions and provide input and feedback.
6. React quickly to sales enquiries and always follow-up.
7. Measure your results. “Feedback is the breakfast of champions.” ~ Ken Blanchard
If you are a business owner and if you would like further ideas on how to get more clients, you are welcome to join The Marketing Compass – as we are here to help.
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