In 1885, Thomas Smith wrote a guide called Successful Advertising. He wrote: The first time people look at any given ad, they don’t even see it. The second time, they…
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In this 6th and final part of marketing video tips, here are some general points to tidy up. Allow plenty of time for any video shoot you are involved in….
In this 5th part of marketing Video Tips, we will “listen” to our audio and “look” at our graphics. Audio. Good audio is so important. If you are making your…
We are now ready to shoot our video, so in this 4th part of the marketing Video Tips let’s look at appearance and locations. Appearance. If you are appearing in…
In this third part of a series of marketing video tips, let’s ‘focus’ on content and staying legal. Content can be your footage or still images, (professionally shot footage or…
Since the explosion of digital marketing, a universe of new possibilities have become available to 21st century businesses. The rise of innumerable new communication channels mean that getting the word…
Here is the second part of a series of marketing video tips, which deals with script and presentation. Whether this is a simple presentation to camera, or a full blown…
I was asked to put some marketing video tips together for The Marketing Compass. Requirements could range from a first web presence to updating or creating a corporate video, so…
Why not pick up the phone and call your local papers? You will be surprised that not many people do this now – it’s all email! Why not ask them…
It wasn’t so long ago that what was known as ‘web video’ tended to be simple graphics messages, or single person presentations to camera with or without some extra enhancements….