Tag: Events

Since the explosion of digital marketing, a universe of new possibilities have become available to 21st century businesses. The rise of innumerable new communication channels mean that getting the word out about your product or service has never been easier - and any company failing to utilise the array of new and innovative marketing tools at their disposable is quite simply missing out on new business. The marketing revolution is on the horizon and the future is in experiential marketing. The ‘Experience’ Factor Event marketing is by no means a new concept, but it’s certainly one that’s experienced a metamorphosis since the digital boom. The detached and impersonal practices associated with old-school marketing lack the engagement aspect of live events - where prospective customers and clients can get to know your brand and your product up close and personal. Live demonstrations, seminars and face-to-face networking are just some of experiential marketing’s many assets, bringing new and valuable dimensions to your marketing efforts. Traditional...