Marketing video tips – part 6

By David StrelitzNo Comments
In this 6th and final part of marketing video tips, here are some general points to tidy up. Allow plenty of time for any video shoot you are involved in. Generally, it will take a lot longer to get things right and that’s before you start working with the things that move, AKA the talent. Horror stories abound where the super efficient PA to the CEO has graciously allocated 10 minutes to film a 5 minute piece, of which CEO has barely had sight of or it is being rewritten and not even ready for the tele-prompter or the talent insists they will do it on the fly... and then like a recent keynote political speech, their most important point gets forgotten. Agree any costs and specs to carry out all work to completion. Make sure you know what likely extras have not been agreed,  i.e. music licensing, stock footage and specialised animated graphics. This will upset many pros but if you...
Read More

How to go viral on YouTube

By Nigel TempleNo Comments
YouTube is currently the world's second favourite search engine, after Google itself. I am often asked how to go viral on YouTube. The primary answer is that you have to be creative. You have to do something different. Having taught creative thinking for 12 years at CIM (the Chartered Institute of Marketing), I can tell you this is a challenge for many of us. It's much safer to 'stay in the groove', do what we did last year and adopt so called 'industry best practice', which translates as "do what everyone else is doing". The secondary answer is to produce an emotional reaction in the viewer, for example, laughter. Professional marketers have known for a long time that an emotional appeal is more effective than a logical argument. Dave Clark from NRG Business Networks brought the following video to my attention. As Dave says, it is well worth watching. As you will see, it's creative and generates an emotional reaction. A dramatic surprise on...
Read More