Marketing video tips – script and presentation – Part 2
Here is the second part of a series of marketing video tips, which deals with script and presentation. Whether this is a simple presentation to camera, or a full blown corporate video – don’t rely on what was on a brochure or flyer. It may be too wordy and may well be boring when spoken on camera or as a voiceover. Make it more conversational without being too informal, in order to engage with your viewer. Expand the ideas from the bullet points (mentioned in business video tips part 1) until you have something resembling a script and then refine it. Less is often more.
On very rare occasions, I have made promos with no voiceover at all but only where the pictures are so powerful that they tell the story, reinforced by short informative captions. However that is not the norm. When you write the script, don’t forget to include a “call to action” at the end. As a minimum,...