Anchor text is the text within a hyperlink. This is important, as the search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass small business marketing advice. Search engines…
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~Navigator member Jacqui Hogan is a management consultant ~ I’ve worked in IT for over 30 years and take it for granted that everyone understands what these terms mean. This works…
Is Google PageRank still important and are backlinks still a good idea? This is a question that is still often asked. PageRank was the first algorithm used by Google. It is a…
How many times have you heard that? Maybe you have even said it yourself. Imagine what would have happened if the Greeks had said that when they were contemplating how…
Professionals in every field have their own words to describe what they do as a short cut to communication within their own expert group. Unfortunately, we often assume everyone else…
Nigel Temple @nigeltemple asked me the following question: “Do you have any tips for using the phone in business? What is the earliest time of day that is acceptable to…
2015 is upon us, so you are probably thinking about what to do to make your business more successful in 2015. If you liken your business to a great meal,…
In this 6th and final part of marketing video tips, here are some general points to tidy up. Allow plenty of time for any video shoot you are involved in….
Sponsoring company updates within LinkedIn is a paid for service. The idea is to raise the visibility of your content within LinkedIn. Sponsored Updates enable you to deliver your content…
In this 5th part of marketing Video Tips, we will “listen” to our audio and “look” at our graphics. Audio. Good audio is so important. If you are making your…