Rule 1 – Decide what your objectives are. Keep focused on them
Rule 2 – Ask your prospects and customers what they would like to see within your website
or your permission based e-newsletter
Rule 3 – Test Test Test. This is the way to discover what people really think
Rule 4 – As a mass communication medium, the internet is unique because it is interactive.
How interactive is your internet marketing?
Rule 5 – Create e-relationships (with customers and business partners).
How can you help each other to prosper?
Rule 6 – Choose your promotional techniques – to promote your website / e-newsletter
Rule 7 – Integrate your internet marketing with your promotional mix
Rule 8 – Keep everything simple. Don’t use technology for the sake of it
Rule 9 – Content is everything. Have useful, helpful content
Rule 10 – Don’t expect instant success. Persistence is what counts
