Rule 1Decide what your objectives are. Keep focused on them

Rule 2Ask your prospects and customers what they would like to see within your website
or your permission based e-newsletter

Rule 3Test Test Test. This is the way to discover what people really think

Rule 4As a mass communication medium, the internet is unique because it is interactive.
How interactive is your internet marketing?

Rule 5
Create e-relationships (with customers and business partners).
How can you help each other to prosper?

Rule 6Choose your promotional techniques – to promote your website / e-newsletter

Rule 7
Integrate your internet marketing with your promotional mix

Rule 8
Keep everything simple. Don’t use technology for the sake of it

Rule 9Content is everything. Have useful, helpful content

Rule 10Don’t expect instant success. Persistence is what counts

Internet marketing