mailchimp - The Marketing Compass

I now offer MailChimp training via www.mailchimptraining.co.uk which includes open courses and in-house training. Email is a highly effective promotional technique, in terms of awareness building and response rates. Key elements include your list, copywriting ability, scheduling and metrics. Email marketing is a promotional mix category. It includes person-to-person emails, autoresponder messages, newsletters and e-shots. Here is a list of promotional mix categories. You should send out a monthly newsletter to customers (dormant, current and prospective), suppliers and other relevant contacts. A newsletter (sometimes referred to as an ezine) should provide useful, helpful and interesting material about your enterprise. There should be a number of links from the newsletter to your website. MailChimp and ConstantContact are popular newsletter production platforms. They include newsletter templates and metrics, so that you can see open rates, click through rates, hard bounce rates (i.e. dead email address), soft bounce rates (temporarily unavailable), spam complaints, etc. An e-shot, on the other hand, is selling something (i.e. a product, service or seminar place). Here is a...

How to get more newsletter subscribers is a question we are often asked. With the rise of social media, some people say that 'email is dead'. This is not true. At The Marketing Compass, we advise you to build your own opt-in list, one subscriber at a time. If you communicate with your subscribers consistently, you will have a powerful marketing communications tool at your disposal. http://youtu.be/sXPOrlwkfYU You are welcome to ask questions about newsletters, getting more subscribers and related issues within our website. Scroll down to the foot of the blog to find out more about creating a free account. How to get more newsletter subscribers 1. Use an email marketing system such as MailChimp or Constant Contact. 2. Include a newsletter sign-up box on every page of your website. Ensure that this is in a prominent position. Keep the sign-up form brief, as you will get more subscribers if you ask for less information (i.e. email address, first name, last name). Here is...