How to get more response and sales leads using the AIDCA copywriting model
Here is a marketing tip, which you can use online and in published materials. The AIDCA copywriting model is an effective way of generating more response. I have used this technique for 25 years and I have generated response rates of up to 38%.
AIDCA represents the process that the buyer goes through, on their journey from being aware of a marketing proposition, until they make a buying decision.
1. Headline or opening line: Attention
2. Product description: Interest
3. The offer / proposition: Desire
4. Guarantee / reassurance: Conviction
5. Call to action: Action
Did you know that in advertising, nearly six times as many people read the headline as the body copy of an advertisement? An effective headline should telegraph your message into the reader' mind. It will entice them to read the rest of your copy. In his book 'Confessions of an Advertising Man', advertising guru David Ogilvy said: "The headline is the most important element...it is the telegram which decides whether...