SEO

  • Ken posted an update in the group Group logo of SEOSEO 5 days, 20 hours ago

    Have worked my way through a somewhat confused google dashboard set up. Some of the names changed which was confusing indeed. Created an XML site map OK with a plug in. Verified the web site to Google using a generated code file that was loaded into the root directory for the site. Have a Pillar page with every term that’s relevant listed. What…[Read more]

    • Thanks for sharing this, Ken. For some reason your logo is not appearing in the top left hand corner of: https://business-compass.com
      * There should be a Site map link within the footer area
      * What are the top 3 keyword phrases that you would like to be found for?
      * Please let me know what the Pillar page URL is

    • Any news on the logo?

    • The retina and ordinary logo show fine my end. Need to investigate.
      The site map is set up according to the plug in I used.
      Not sure you can link to it and Google is seeing the site map and verification file.
      business-compass.com/topics is the ‘pillar’ page. Kept hidden so far. Also includes terminology
      business-compass.com/terminology/…[Read more]

    • I have just checked and I can’t see the logo in Microsoft Edge or Google Chrome.
      Perhaps if you cleared your cache and too another look?
      I like this page: http://business-compass.com/topics
      …however, it is not quite what I had in mind for a Pillar page.
      Please take a look at this page, as a…[Read more]

    • Yes, by all means send me the spreadsheet via email.

    • OK, your pillar page, I know as a capability statement (ish). Checked the logo on three different browsers, all work as intended. However, is that what you are intending? Perhaps an info gap here.

  • Andrew posted an update in the group Group logo of SEOSEO 1 week, 1 day ago

    Having written a landing page, what do you need to be doing when it goes a live to ensure you maximize your chances of google ranking it sooner, rather than later?

    • * Create internal links (i.e. within your own website) to the new landing page
      * When you do this, ensure that the link text only comprises the keyword phrase
      * Write a blog and share this on social media
      * Going forwards, mention the landing page within social media posts
      * Include an item about your new page within your next email newsletter
      *…[Read more]

  • Ken posted an update in the group Group logo of SEOSEO 1 week, 1 day ago

    What are ‘Pillar pages’ on a web site and what does this mean for SEO? Never heard of these before.

    • Think of a Pillar page as a hub for an important topic on your website.
      For example, here is a Pillar page regarding ‘marketing plan’:

      Marketing plan


      You can link out from the page and also link back to it.
      It can build over time, as you think of more items to add.
      If you focus on single keyword phrase, a Pillar page…[Read more]

    • In my speak then its an ‘anchor’ for topics or perhaps more accurately in index page?

    • Practically, its a list of relevant topics that link out to interesting content, ours and other peoples? This is why the engine like it as it has lots of links to follow and establish connections with.

    • Yes, it is a central anchor point for all things related to a specific topic.
      With regards to: “Practically, its a list of relevant topics…” …this is the way that I have created the marketing plan page. (I will be adding to this page).
      However, the layout would be up to you.
      Here is a 2021 SEO Guide that contains more…[Read more]

  • Andrew posted an update in the group Group logo of SEOSEO 1 week, 3 days ago

    I am looking to promote our ‘Warehouse heating’ solutions over the next few months while it is cold. I have produced a landing page dedicated to warehouse heating and would appreciate any ‘top tips’ on how to SEO this page as much as possible.

    • Thanks for asking this, Andy. Google likes to find detailed content, so think in terms of long body copy. The more information, the better. 🙂
      As I know you know, each page or blog entry should focus on a single keyword phrase.
      It is helpful to have at least one image, which should have an alt tag that contains the keyword phrase.
      Link to your…[Read more]

  • davidsmestratgy posted an update in the group Group logo of SEOSEO 3 weeks, 3 days ago

    Dear Nigel

    I am working with a client who has a new good website and is thinking of using Google Ads to generate business. The client works in a fairly specific area and is therefore not competing as a generalist in a very crowded market place.

    When do you think Google Ads are worth doing and when do you think they are not really worthwhile? If…[Read more]

    • I think that there is a strong argument for advertising products and a weaker argument for advertising services. The challenge with advertising is that you have to keep paying for it, month in month out.
      If you client is going to advertise in this way, I suggest that a limited budget is set. Tests can then be run using a number of different ads…[Read more]

  • Nigel Temple posted an update in the group Group logo of SEOSEO 3 weeks, 5 days ago

    #SEO tip 6: Create separate Title tags for your website pages. Title tags act as headlines within search engine results pages. So you are serving two masters: the search bot and the human searcher.

  • Nigel Temple posted an update in the group Group logo of SEOSEO 1 month ago

    #SEO tip 5: Learn about on-page SEO techniques. This is a big subject in its own right. Amateurs tend to focus on in-bound links which apparently, *cough* can be bought. I have found that long body copy combined with on-page SEO makes a big difference. Try searching for: digital marketing consultant ….and please tell me if it is page 1 of…[Read more]

    • That’s cool and a fab example of great SEO techniques Nigel – yes, first under the paid adverts! I wonder how many business owners (especially in this group) appear high in the rankings for what they do?

    • Thank you, David, it took quite a bit of experimentation to get there. 🙂
      PS Do you have a top SEO to share with us?

  • Nigel Temple posted an update in the group Group logo of SEOSEO 1 month ago

    #SEO tip 4: Create an alphabetical list of keywords & phrases. It is alphabetical so that you can see what is missing. I have a spreadsheet version in Google Drive. This is fine for a handful of phrases, although you will have to manually update it by redoing the search for each keyword phrase that you are tracking.
    Alternatively, various…[Read more]

  • Nigel Temple posted an update in the group Group logo of SEOSEO 1 month ago

    #SEO tip 3: Check that your website is presenting the right message, before you launch an SEO campaign

  • Nigel Temple posted an update in the group Group logo of SEOSEO 1 month ago

    #SEO tip 2: Become your customer. What would you search for?

  • Nigel Temple posted an update in the group Group logo of SEOSEO 1 month ago

    #SEO tip 1: Choose the market segments that you want to reach via search.

  • Nigel Temple posted an update in the group Group logo of SEOSEO 1 month, 1 week ago

  • Ken posted an update in the group Group logo of SEOSEO 1 month, 1 week ago

    Hi
    In the process of going live with a new web site, I’ve confused myself on exactly what ‘the long tail’ of a user search looks like?

    • Long tail keyword phrases have a relatively low search volume. In general terms, they are easier to rank for, as there is less competition for these phrases. An example would be adding a place name (i.e. London) to the keyword phrase and then creating a separate landing page revolving around this phrase.

    • OK, then for example: ‘What is the value of operating models in business ‘performance’?” Then having content that discusses this question?

    • Can Google analytics help generate those long tails?

    • Yes, ‘What is the value of operating models in business performance’ would be a long tail keyword phrase. Unsurprisingly, McKinsey & Company and Bain are on Google page 1 when you search for this term.
      Yes, it would be a good idea to have content that discusses this question.

    • With regards to the other question, I find Google Search Console to be helpful. Having said this, the Google suite only reports on what you already have in your website. Please refer to the SEO workshop Mind Maps re this.

  • Nigel Temple posted an update in the group Group logo of SEOSEO 1 month, 1 week ago

    Think of SEO as a way of bringing people to you, who are looking for your type of product or service. Selling will always be with us, however, knocking on all of those doors, year after year, takes a special kind of personality.
    SEO on the other is a ‘pull’ marketing strategy that takes advantage of current trends in society. Most of us have a…[Read more]

    • What a great idea – I’m not a fan of the term SEO, it sounds so techie (yes from someone who spent 30 years with tech), but I guess it’s just the term we use for implementing all those marketing hooks. Those hooks that relate to our customers, that we need to leave tantalisingly close to our potential clients, with lures of interest. Whilst my…[Read more]

    • Thank you for your feedback, David. I think that it is all too easy to become lost in the SEO maze. I will email you about a new SEO programme, by the way.

  • Nigel Temple posted an update in the group Group logo of SEOSEO 1 month, 2 weeks ago

    Free to use Google search engine ranking checker: https://www.serprobot.com

  • Alessio C posted an update in the group Group logo of SEOSEO 2 months, 4 weeks ago

    Hi All,

    Considering a scenario where a company will develop a website from scratch, and redirect the old website’s URLs to the new web pages, what would it be the impact on Google Search Engine and web traffic? What are the SEO factors to consider in this scenario? Would the new website lose its Domain Authority or this would be the same as the…[Read more]

    • As far as I can tell, Alessio, there may be a temporary ‘falling off’ of SEO rankings when you redevelop the site. This can be for a number of reasons, not just URL redirection. I went through this when I completely reworked https://www.nigeltemple.com and I used a plugin to redirect old URLs to new ones. Google took a little while to pick it all…[Read more]

    • Thank you Nigel, your comment was really helpful.

    • A pleasure, Alessio. I know the feeling when you are thinking about doing this: will we lose what we have gained so far? You may wish to think of this as an opportunity to rethink your SEO strategy.
      Prior to building the new website, build SEO into your thinking from the ground up. This is partly a marketing exercise (customer segmentation[Read more]

    • I do agree with you, Nigel. I think this should be taken as an opportunity to improve SEO and gain more traffic in the long-term. Moreover, it is an opportunity to improve the technical SEO to facilitate the website crawling and enhance the users experience on the new platform.

  • Nigel Temple posted an update in the group Group logo of SEOSEO 3 months ago

    Do you have any duplicate Title Tags within your website?
    Each Title Tag should be unique and they should read like a headline.
    Include the most important words at the front of the tag.
    As always, any questions, just ask.

  • Margi Ross posted an update in the group Group logo of SEOSEO 4 months ago

    Hi Nigel, What’s the best way to approach SEO if you run a small business?

    Thanks Margi

    • Hi Margi, See it from the searcher’s perspective. What are they looking for and how would they phrase it, within a search engine query? If you can put yourself into the customer’s mind, you are half way there.
      The rest of it is process, i.e. creating web pages which focus on keyword phrases.

  • David S posted an update in the group Group logo of SEOSEO 4 months, 1 week ago

    Hi Nigel
    I have always used Yoast as an SEO tool for it’s’ “advice” on my WordPress site http://www.dsvp.co.uk but over the last couple of months I am seeing other similar apps being adverised. Are any of these new kids on the block worth a second look or will they bring me any other benefits?

    • I would stick with Yoast, David. It has been around for a long time and it is well established. We use the free version, which is very helpful however there is also a premium version available for power users.

  • davidsmestratgy posted an update in the group Group logo of SEOSEO 4 months, 1 week ago

    Hi Nigel

    A SEO question – What are the practical (ie nitty gritty) things to do when drafting and posting a blog on a WordPress website, adding it to LinkedIn and Twitter etc for maximum SEO effect? What are the things do in the back-end of WordPress to maximise SEO effectiveness? Do you recommend any specific WordPress plug-ins?

    Thank you.

    David

    • Focus on a single keyword phrase for each blog.
      Ensure that the phrase is in the URL, Headline (wrapped in H1 tags) and the Title Tag. WordPress does this for you automatically.
      Include the phrase in the first sentence of your text and repeat it a few times in the bodycopy.
      Within social media, include the exact SEO phrase.
      Within WordPress, use…[Read more]

    • Thank you Nigel.

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