Site-Wide Activity

It is important to update your WordPress plugins, theme and WordPress itself, on a regular basis. It should only take a few minutes to do this. If you don’t, the chances of getting hacked increase.

Marketing is your enterprise, seen from the customer’s perspective.

Use Mailchimp A/B split testing to see which alterative email subject line produces the best result.

I often work on a Saturday morning. The phone is not ringing and there are fewer emails to respond to. Typically, I am writing a training guide, a press article or a book. (Watch out for announcements about books in the months to come!)

Hi Jodi @hellofletchandco-com-au Welcome to The Marketing Compass and thank you for joining (from Australia!) Here is a guide to getting started: https://www.marketingcompass.co.uk/getting-started

You need to keep repeating your message, before you generate a response. You seldom see a TV advert just the once. You will get bored repeating it, but the customers won’t.

Whatever you are writing, focus on your headline (or the first sentence). This is the gateway to the rest of the piece. If it fails to capture attention, fewer people will read your bodycopy.

It is a good idea to write a few alternative headlines, especially for important items such as your website home page.

Try asking a question within your…[Read more]

When you are working on your SEO, it is a good idea to have an alphabetical list of keyword phrases. (I keep mine within Google Drive)
As you build your list, ‘become the searcher’ and think about the different phrases that they would enter into Google.
This could include a product or service | a geographical location | a way of using the product…[Read more]

Do you let people know that you welcome referrals, within your email signature? For example, here is mine:
PS Don’t keep me a secret. Please tell your friends about what I do.

If you have a marketing question, or if you wish to share something to do with marketing, you can do so here.

If you have found an interesting website that would help our members, please let us know about it and include the URL (you can copy and paste one URL per post).

For graphic design we recommend Canva: https://www.canva.com
The free account works very well. For example, you can upload images, resize and add text.
Very useful for adding an image to a blog or a website page.

Hi Helen @helen-davislogisnext-eu Welcome to The Marketing Compass. Here is a quick guide to getting started: https://www.marketingcompass.co.uk/help

Ask customers to give you written feedback, i.e. by email.

Display the nice things that they say about you throughout your promotional mix.

Have a separate web page for testimonials.

Testimonials are a form of ‘social proof’.

Use them liberally within sales proposals.

If you sell to businesses, you will find that some client companies are not…[Read more]

If content is king, how many words will you write today?