Site-Wide Activity

  • Nigel Temple posted an update in the group Group logo of SEOSEO 17 hours, 45 minutes ago

    Doing some additional research for the Advanced SEO workshop tomorrow afternoon:

    Events


    SEO is a big subject and there is always something to learn and experiment with.
    For example, have you taken voice search into account within your SEO strategy?

  • Have you any experience with document management systems Nigel ?

    Any suggestions

  • Tracy W posted an update in the group Group logo of MailChimpMailChimp 4 days, 17 hours ago

    I have been advised that an old logo is appearing as the icon when their mailchimp ebulletin arrives into their inbox – I need to ensure it’s the correct logo being used. Is this something within mailchimp or is is more a service provider for the email? Thanks

    • Thanks for asking this question Tracy and welcome to The Marketing Compass. Please login to your MailChimp account and click on Brand / Content Studio / My Logo. It is possible that someone put an older version of your logo in there. If this does not solve it, could you please tell me precisely where the logo is appearing, many thanks.

  • Marietta A posted an update in the group Group logo of MailChimpMailChimp 4 days, 18 hours ago

    I have just complete some MailChimp training and I am keen to know how I can tailor my Emails to specific parts of my Email list. The markers are on the csv sheet but I would like to write e.g to players who are <+ xxx etc

    • Hi Marietta, Welcome to The Marketing Compass and thanks for asking this question. Could you please tell me how the markers are displayed when you view the .CSV file as a spreadsheet? For example, is there a column entitled: Ability
      …or something similar?
      When you imported the .CSV file MailChimp should have asked you what you wished to do…[Read more]

  • Chris T posted an update in the group Group logo of PromotionPromotion 5 days, 7 hours ago

    Re the press release ideas, I think the ones most suitable for my business are:
    Anniversary i.e. 10 years in business
    Inspirational story regarding a member of staff
    Launch of new product or service
    Free or reduced shipping
    New website: why you decided to change the website; why it is different; how it can help your customers
    New marketing…[Read more]

    • Yes, I like these choices, Chris. The next step would be to choose one of these and write a draft press release. Write about 300 words. Make it interesting. Make it factual. Each paragraph should stand alone (as the media often edit out entire paragraphs). Include a comment from yourself. Share it via our website and I will provide feedback.

  • Margi Ross posted an update in the group Group logo of Social Media StrategySocial Media Strategy 5 days, 11 hours ago

    Hi Nigel, How important is LinkedIn for small business owners?

    • LinkedIn is the world’s largest online network for business people. It can be used as a networking site in order to build your contacts. If you have products or services that are relevant to business people, you can use LinkedIn to help to create more awareness of what you do and, where appropriate sell to LinkedIn members.
      It is an important…[Read more]

  • Lor'elle M posted an update in the group Group logo of MailChimpMailChimp 5 days, 14 hours ago

    I have recently sent a campaign and received several notifications that some contacts have now left their firm. I have now updated the details for these contacts with new email addresses and removed the contacts we no longer have up-to-date information for. I have also added a number of new subscribers to the audience.

    If I resend the campaign…[Read more]

    • Here are the steps:
      * Campaigns / Completed
      * Replicate the campaign
      * Edit Recipients
      From there, you will see a Paste Emails option.
      (Resend to non-openers would not work with new email addresses).
      I hope that this helps.

    • Thank you, Nigel. Very helpful.

  • Nigel Temple posted an update in the group Group logo of PromotionPromotion 5 days, 14 hours ago

    Struggling for press release ideas? This may help:

    Press release ideas checklist

  • Navis A posted an update in the group Group logo of The Marketing CompassThe Marketing Compass 5 days, 16 hours ago

    We have updated the events programme; they are free for NavigatorPlus members:

    Events


    Could you please let me know, via this thread, which ones you would like to attend?
    On Wednesday 27th May 2020 14:00 – 15:30 Nigel will be discussing Search Engine Optimisation – Advanced strategies.
    @davidsmestratgy @andrewarc…[Read more]

  • Chris T posted an update in the group Group logo of MailChimpMailChimp 1 week ago

    I’m sending out a weekly newsletter to a list of approx 1,000. In the gmail app the mail is received with a warning message at the top in red “Be Careful with this message. This email claims to come from “burleyfudge@gmail.com but replies go to an email address at another domain. Avoid replying to this email unless you contact the sender by other…[Read more]

    • Hi Chris, We also use Gmail and we see these messages quite frequently. We always mark our own emails and those of members as ‘safe’. As far as I am aware, it shouldn’t make any difference to your MailChimp results.

  • Chris T posted an update in the group Group logo of PromotionPromotion 1 week, 1 day ago

    Hi all, in a previous post I listed all of my current promotional activities they’re summarised again here:
    Leaflets, Product Sampling, Print Adverts,Go New Forest Card, Widgety, Membership of Tourism Marketing Groups, Digital (Google My Business listing active; Facebook active ; Instagram active; (linkedin & twitter inactive),Mailing List. This…[Read more]

    • Hi Chris
      I think that you should launch a PR campaign.
      PR (or ‘Media Relations’) is an effective way of generating brand awareness and interest. I know something about it, as I ran a PR and marketing services firm for nine years.
      I am going to get this started for you by referring to you and your company within one of our press releases. We will…[Read more]

    • Hi Nigel, thats a real gem thank you and something I’ve never paid any attention to. Ok, so far I’ve drafted a media list it has about 8 publications on it, and research into further outlets is ongoing. I’m ready to start on step 2 and this is where I begin to scratch my head! I’d like to take you up on your offer of help regarding creating…[Read more]

    • I will have think and get back to you about PR stories, Chris!

    • Hi Nigel, thats fantastic, thank you very much.

    • Hi Chris, Please login and take a look at a blog that I have written with you in mind: ‘Press release ideas checklist’
      Not all of the ideas apply to you – however – quite a few are relevant!

  • Nigel Temple posted an update in the group Group logo of PromotionPromotion 1 week, 1 day ago

    Hi David @davidsmestratgy With regards to the press release that The Marketing Compass will be sending out, we are going to send tailored versions to the relevant media for the place that the participating NavigatorPlus members reside.
    We have found the Bury St Edmunds Citizen | Editor = Jeremy Clifford | email appears to be…[Read more]

  • Nigel Temple posted an update in the group Group logo of The Marketing CompassThe Marketing Compass 1 week, 1 day ago

    Should you rely on luck?

    Does the lucky marketer exist?

  • This morning it was pointed out to me (thanks Nigel) that my website was indicating that it didn’t have a site map available for Google to reference. There’s a link at the foot of the home page that displays the site map and it was returining a blank page.

    I contacted the web hosting company and they realised that the WordPress SEO plugin (I…[Read more]

    • Thanks for sharing this Phil. As the owner of 10 WordPress based websites I am continually logging in and updating WordPress plugins. However, I didn’t know that Yoast behaved in this way so this is interesting to know!

  • davidsmestratgy posted an update in the group Group logo of CopywritingCopywriting 1 week, 4 days ago

    Nigel, any feedback on this blog please? Thanks. David

    BLOG – 15 May 20

    How perceptive are you?

    The Washington Post conducted an experiment a while ago. They asked a man to play six pieces by JS Bach for 45 minutes in a Washington DC metro station foyer. In that time over a thousand people walked past, only six stopped for any time to listen a…[Read more]

    • Very interesting, David and I enjoyed reading this piece.
      I think that you need to have a more dramatic opening.
      Something like: ‘What has JS Bach got to do with your business?’
      I also think that you should connect this piece with what you do.
      ‘Having a third party to talk to can make a big difference to the way in which you think about your…[Read more]

    • Thank you Nigel – very helpful
      feedback. I had a “quarter” wondered about both points but was unsure/lacked confidence to to do so. I will now adjust accordingly! Thank you!

    • Thanks David. My blog records show that I started blogging within nigeltemple.com in February 2012, however I had been blogging externally prior to that. I have written several hundred blogs. I notice an increase in website traffic whenever I publish a blog. I cross reference Google Analytics Audience figures against blog titles. The more specific…[Read more]

  • Nigel Temple posted an update in the group Group logo of WebsitesWebsites 1 week, 4 days ago

    How fast does your website load? Find out here:
    https://www.uptrends.com/tools/website-speed-test
    If you are a NavigatorPlus member, ask me for your website MOT. 🙂

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