Site-Wide Activity

  • Nigel Temple posted an update in the group Group logo of SEOSEO 1 hour, 8 minutes ago

    How to get SEO backlinks for your website.
    Detailed list with a host of ideas. 🙂

    How to get backlinks

  • Nigel Temple posted an update in the group Group logo of The Marketing CompassThe Marketing Compass 1 day, 2 hours ago

    The free version of Calendly https://calendly.com works well for scheduling meetings. It can be used for team meetings, sales conversations and arranging training sessions, amongst other things. The premium version provides greater flexibility.

  • Nigel Temple posted an update in the group Group logo of WordPressWordPress 4 days, 22 hours ago

    It is important to update your WordPress plugins, theme and WordPress itself, on a regular basis. It should only take a few minutes to do this. If you don’t, the chances of getting hacked increase.

  • Tara H posted an update 6 days, 14 hours ago

    Hi everyone. I’m Tara and I run a company called HR by Tara, supporting business owners to be good employers. I started the company just over a year ago and we’re based in Princes Risborough.
    We’re spending July getting our operational processes streamlined then focusing on marketing for growth in August and beyond.

  • Marketing is your enterprise, seen from the customer’s perspective.

  • Nigel Temple posted an update in the group Group logo of MailChimpMailChimp 1 week, 1 day ago

    Use Mailchimp A/B split testing to see which alterative email subject line produces the best result.

  • Nigel Temple posted an update in the group Group logo of The Marketing CompassThe Marketing Compass 1 week, 4 days ago

    I often work on a Saturday morning. The phone is not ringing and there are fewer emails to respond to. Typically, I am writing a training guide, a press article or a book. (Watch out for announcements about books in the months to come!)

  • Hi Jodi @hellofletchandco-com-au Welcome to The Marketing Compass and thank you for joining (from Australia!) Here is a guide to getting started: https://www.marketingcompass.co.uk/getting-started

  • Nigel Temple posted an update in the group Group logo of PromotionPromotion 1 week, 5 days ago

    You need to keep repeating your message, before you generate a response. You seldom see a TV advert just the once. You will get bored repeating it, but the customers won’t.

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 1 week, 6 days ago

    Whatever you are writing, focus on your headline (or the first sentence). This is the gateway to the rest of the piece. If it fails to capture attention, fewer people will read your bodycopy.

    It is a good idea to write a few alternative headlines, especially for important items such as your website home page.

    Try asking a question within your…[Read more]

  • Nigel Temple posted an update in the group Group logo of SEOSEO 2 weeks, 1 day ago

    When you are working on your SEO, it is a good idea to have an alphabetical list of keyword phrases. (I keep mine within Google Drive)
    As you build your list, ‘become the searcher’ and think about the different phrases that they would enter into Google.
    This could include a product or service | a geographical location | a way of using the product…[Read more]

  • Add bold text to your LinkedIn profile headline via https://qaz.wtf/u

  • Nigel Temple posted an update in the group Group logo of Professional SellingProfessional Selling 2 weeks, 5 days ago

    Do you let people know that you welcome referrals, within your email signature? For example, here is mine:
    PS Don’t keep me a secret. Please tell your friends about what I do.

  • Nigel Temple posted an update in the group Group logo of WordPressWordPress 3 weeks ago

    Do you use WordPress to publish blogs? If you do, login and go to Users / your User profile and scroll down to find Biographical Info. Fill the box with information about your products / services and how you help customers.
    Here is mine:
    Nigel Temple is a marketing consultant, speaker, trainer and writer. 3 million words of copy | 30 years…[Read more]

    • I have noticed that sometimes, no biographical information appears beneath some of our members’ blogs. On the other hand, there may be a few lines – however – the text can be quite dry and factual. This is an opportunity to sell what you do. Once you have added (or amended) the text, it appears beneath all of your blogs.

    • Hi Nigel, Thanks. That’s so helpful.

    • Thank you Margi and I look forward to reading your next blog. 🙂

  • If you have a marketing question, or if you wish to share something to do with marketing, you can do so here.

    If you have found an interesting website that would help our members, please let us know about it and include the URL (you can copy and paste one URL per post).

  • Nigel Temple posted an update in the group Group logo of WebsitesWebsites 3 weeks, 6 days ago

    For graphic design we recommend Canva: https://www.canva.com
    The free account works very well. For example, you can upload images, resize and add text.
    Very useful for adding an image to a blog or a website page.

  • Phil Whitting – FalTech GPS posted an update in the group Group logo of MailChimpMailChimp 4 weeks ago

    Hi Nigel, long time no speak, I hope all is well.

    I have a burning question, and wondered if you would share an opinion, please.

    I used HubSpot CRM to send out an update email yesterday to “The List” – 571 names.

    It was quite an important update about lead times, manufacturing delays, availability, etc that people need to know about…[Read more]

    • Hi Phil, Thanks for asking this question and it is always nice to see you within The Marketing Compass. 🙂 Here are my thoughts:
      * The average Mailchimp opening rate, on a global basis, based on 20 million+ organisations, is 20%. So a 22.8% opening rate for a bulk email is good (but not great).
      * As you know, my expertise lies with Mailchimp (7…[Read more]

    • Hi Nigel,
      Many thanks for the detailed reply, and for the Mail Merge 365 suggestion.
      I use O365 already so that would seem to fit well.
      As I’m sure you are aware, one benefit of sending email via a CRM is that all outgoing and incoming messages are automatically assigned to the recipient’s profile, so there is an activity trail to refer to.
      At…[Read more]

    • I used my gmail address to set up capsule CRM originally.
      But I wanted to use my @maltix emails for a more professional approach.

      The Titan platform I opted for, does not integrate with capsule.

      So for two years now, the compromise is using capsule dropbox in conjunction with wufoo smart form pages ( that do integrate)
      An almost satisfactory solution

  • davidsmestratgy posted an update in the group Group logo of Strategy and PlanningStrategy and Planning 1 month ago

    To mark the Queen’s Platinum Jubilee, I wrote this blog where I suggest that Her Majesty’s character of service is an example that all business leaders would do well to follow –

    What can the Platinum Jubilee teach businesses?

    David Eaton

  • Nigel Temple posted an update in the group Group logo of The Marketing CompassThe Marketing Compass 1 month ago

    Hi Helen @helen-davislogisnext-eu Welcome to The Marketing Compass. Here is a quick guide to getting started: https://www.marketingcompass.co.uk/help

  • Nigel Temple posted an update in the group Group logo of PromotionPromotion 1 month ago

    Ask customers to give you written feedback, i.e. by email.

    Display the nice things that they say about you throughout your promotional mix.

    Have a separate web page for testimonials.

    Testimonials are a form of ‘social proof’.

    Use them liberally within sales proposals.

    If you sell to businesses, you will find that some client companies are not…[Read more]

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