Site-Wide Activity

  • Hi Nigel, a friend of mine asked me how long it would take her to build a small business. Any advice? It’s easy for people to give up if they don’t get quick results and I think you have to be very patient and give it lots of energy and faith. Thanks Margi

    • It depends on the type of business, Margi. Is your friend looking for clients? If this is the case, a handful of clients can lift a new business off the ground – particularly if the costs are kept low.

  • Margi Ross posted an update in the group Group logo of PromotionPromotion 1 day, 16 hours ago

    Hi Nigel, I love receiving direct mail, specially from an individual or company who I already have contact with. It’s like the difference between reading a book on Kindle or reading a book printed on paper. There are millions of people like me. Even in the covid crisis it’s worth remembering, Friends leave the mail for a few days to de-bug then…[Read more]

  • Ken posted an update 1 day, 17 hours ago

    Thinking about pre-loading contacts into our members portal, to save someone the effort later if they want to use us. Anyone have experience of the reaction of contacts to doing something like this (ignore GDPR for the moment)?

    • I would run some test batches, Ken – starting with people that you know. An email telling them what you are doing and why, would be helpful.

    • Have to explain about the purpose for GDPR, if I have to work on batches to do that it gets time consuming. Think a bit more about this methinks.

  • Nigel Temple posted an update in the group Group logo of WordPressWordPress 1 day, 20 hours ago

    It is a good idea to login to WP at least once a week and check ‘Updates’. This appears just underneath ‘Home’ towards the top of the WordPress menu on the LHS (Left Hand Side) of the screen. Updates may include WordPress, Plugins and Themes.

  • William Nicholls posted an update in the group Group logo of WebsitesWebsites 4 days, 19 hours ago

    How do you add sitemaps to a word press site ?
    How important is it for google?

  • Hi Everyone, When you post a question or request feedback – could you please assign the post to a Group. When you start typing, a dropdown menu appears (within the box) and this contains a list of the groups that you belong to. Within a laptop or desktop, if you scroll down and look to the right of the screen – you will see Groups. Click there and…[Read more]

  • I write quite a few articles but am unsure of how to use hashtags in them/at the end. Is there a quick descriptor you could give me, of the value of using them, and how to do it, please?

    • I suggest that you create an alphabetical list of hashtags and keep them somewhere accessible. The list should include your name, your brand name, product names as well as generic hashtags such as #presentationskills and #salestraining
      Having written an article (or a blog) I imagine that you share it within LinkedIn and Twitter. As I know you know…[Read more]

  • BrianSpecMan posted an update in the group Group logo of PromotionPromotion 4 days, 20 hours ago

    Just to confirm a marketing activity for TMC members, rather than a question, but I am sure you will have some reactions….

    Since I developed and launched Green Building Calculator v.1.0.0. (GBC) https://GreenBuildingCalculator.uk during Covid-19 I have been getting lots of interest in LinkedIn, facebook and Twitter.
    I have numerous awards for p…[Read more]

    • Thank you for sharing this, Brian. This is all good news in that, as you say, awards create PR opportunities as well as social media content. In addition, they add credibility to your brand and products.

  • dkl posted an update in the group Group logo of Social Media StrategySocial Media Strategy 4 days, 21 hours ago

    Are Facebook Groups effective as community forum for participants in online trading course?

    • With regards to online trading, may I ask whether you mean share trading or commercial trading (i.e. in goods and services) David?
      Personally, I have found that FB Groups are hit and miss. If you join a new FB group there is likely to be a buzz around it for a few weeks which may well fade. The problem is that they are often taken over by people…[Read more]

    • The finger of death. I meant to say trading not trading.

  • Margi Ross posted an update 4 days, 21 hours ago

    HI Nigel, there is a huge elephant in the collective room which needs attention and I wonder if you can help. Most of us have learnt how to attend a Zoom meeting or set one up. What we don’t know how to do is lots of the adjustments once we are on there. How do I show
    the small photo of myself or a video of myself that others know how to do? Can…[Read more]

    • Hi Margi, Thanks for asking this. If you go to Youtube and search for: learn zoom
      …numerous videos appear (I have watched quite a few of them and I will make a recommendation at the end of this response).
      As you know, I usually only use screen sharing within my Zoom workshops.
      This is something that I initiate via the ‘new meeting’ settings…[Read more]

  • Why is blogging so important Nigel?

  • davidsmestratgy posted an update in the group Group logo of WebsitesWebsites 5 days, 16 hours ago

    Afternoon Nigel

    A client is about to launch a series of monthly podcasts on the ‘Meaningful Life’. He will do so using the Patreon.com platform.

    I am drafting the content for his Patreon page and also drafting a landing page (which will also be a page in his main existing website) for him.

    What is the key messaging I should include in the Pat…[Read more]

  • Margi Ross posted an update in the group Group logo of SEOSEO 5 days, 20 hours ago

    Hi Nigel, What’s the best way to approach SEO if you run a small business?

    Thanks Margi

    • Hi Margi, See it from the searcher’s perspective. What are they looking for and how would they phrase it, within a search engine query? If you can put yourself into the customer’s mind, you are half way there.
      The rest of it is process, i.e. creating web pages which focus on keyword phrases.

    • Thank you for sharing this, Ken. The humble press release has never really gone away, has it? We used to send out several thousand of them a year, when we had the PR agency.

    • Indeed. Going back to the Hanover Education days, my largest customer, Fellesdata Bank in Sweden, found us from an article in a magazine on a business class airport lounge coffee table! All Nigel’s fault 🙂

  • Margi Ross posted an update 6 days, 20 hours ago

    HI Nigel, I’m thinking about my marketing plan and wondering how long to plan for within the current situation. I was thinking 6 months and wonder what your advice is. Thanks Margi

    • Hi Margi, I think that it is a good idea to have a longer term vision of where your enterprise is heading and how things will look when you arrive there. A typical time horizon for this would be 3 – 5 years.
      In terms of a Marketing Action plan, yes, 6 months sounds good. The MAP should contain commitment to tasks, i.e. writing blogs, social media…[Read more]

  • Free logo maker https://logomakr.com/ a very free good tool.
    I wanted to express freedom so I used a Dove and the company name, not only on the website but especially blogs
    Have a look copy and paste logomakr.com/2yzAKe

    • Wow, logomakr.com is great, Will.
      Thank you for sharing this with us.
      So it is completely free to use?
      PS Small point on the logo you are creating: I don’t think that APP should be followed by an apostrophe. i.e. I think it should be: APPs or Apps.

    • Completely free with over 1 million choices

      Yeah I struggle with the word App full stop
      It’s not a proper word is it ?

    • It is short for applications, so App or Apps would be fine.

  • I am seriously looking into using commission only international sales teams
    Has anybody got any experience ?

  • What are your views about direct mail marketing these days, Nigel? About 20 years ago we ran a fairly successful postcard campaign and are considering doing it again. many thanks, Walter

    • Interesting question, Walter. In general terms, there is less DM than there used to be, following the rise of the internet*. On this basis, you could argue that a well presented DM piece will stand out.
      If I was in your shoes, I would create a personalised letter (or postcard), referencing the (potential) client and their situation.
      As I know you…[Read more]

    • Thanks Nigel, (happy to have a go, as you say, provided I don’t have to lick and stick the stamps on a few thousand envelopes – but I guess I’m showing my age!)

  • davidsmestratgy posted an update in the group Group logo of Professional SellingProfessional Selling 1 week ago

    Hi Nigel

    What are the key steps in an effective email marketing strategy? What are the mistakes to avoid in implementing it?

    Many thanks.

    David

    • * I have found that building your own list, a subscriber at a time, works well
      * Use a well known platform such as MailChimp, as it connects to everything
      * Ensure that you have your signup form on every page of your website
      * Display your Privacy Policy clearly
      * Send out regular campaigns (at least once per month)
      * Write useful, interesting and…[Read more]

    • Thanks Nigel – you make it sound so simple! lol

  • Ken posted an update in the group Group logo of The Marketing CompassThe Marketing Compass 1 week ago

    Any suggestions anyone for mind mapping visualization software?

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