Site-Wide Activity

  • Here are 4 ways to in which you can increase sales turnover:

    1. Win new customers.

    2. Keep the customers that you already have.

    3. Increase sales frequency (i.e. get them to buy more often).

    4. Increase the value of each sale.

    If you use all 4 approaches together, you will turbocharge your results.

  • Karen Kimberley posted an update in the group Group logo of PromotionPromotion 3 days, 20 hours ago

    Hi Nigel, can you please give me some tips on marketing my new online book Thinking Like Magic? Thank you

  • If you educate your customers, you will get better results. Promotional campaigns that are primarily educational in nature, stand out from corporate advertising and pushy, sales based approaches.

    When someone is in the market to buy, they require information. The enterprises that excel at providing helpful information are better placed to get…[Read more]

  • Nigel Temple posted an update in the group Group logo of WebsitesWebsites 5 days, 21 hours ago

    Some thoughts on domain names:

    Domain names

  • Nigel Temple posted an update in the group Group logo of SEOSEO 5 days, 23 hours ago

    If you want a page or blog to appear on page one of Google:
    * Choose a long tail keyword phrase
    * Include the phrase in the URL, Title tag and the first sentence of the copy.
    * Repeat the phrase a few times within the copy
    * Focus your writing on the issues surrounding the keyword phrase
    * Write at length and use H2 subheads
    * Use anchor text…[Read more]

  • Quick tip: within your email signature add this text:
    Don’t keep us/me a secret. Please tell your friends about what we/I do.

  • William Nicholls posted an update in the group Group logo of WebsitesWebsites 1 week, 3 days ago

    There is a lot of data to suggest that the phone user has become a lot less tolerant of website loading speeds with increased website abandonment because of navigation choices that suit the PC but not a phone. Google are getting quite vocal about their Progressive App coding and the difference that makes.
    One of their tools is very useful with a…[Read more]

  • Nigel Temple posted an update in the group Group logo of Strategy and PlanningStrategy and Planning 1 week, 5 days ago

    A Marketing Action Plan (MAP) can help you to focus on the most productive marketing areas and initiatives.

    Think about your target market segments and how you are communicating with them.

    Within your MAP, include recurring tasks as well as thinking and planning time.

    It is important to generate awareness and to get your central message…[Read more]

  • Margi Ross posted an update 1 week, 5 days ago

    Hi Nigel, Are you back to travelling to give talks on MailChimp and other topics or is most work still on Zoom?

    • Hi Margi, I have been receiving more enquires for in-person training recently. Later on today, for example, I will be travelling to Manchester for a workshop tomorrow morning. 🙂

  • Nigel Temple posted an update in the group Group logo of PromotionPromotion 1 week, 6 days ago

    A press release is a single item of news, that is sent to the media. Newspapers, magazines and broadcast media should not ask you for payment, when they use your story.

    Here is a press release ideas checklist:

    Company launch (new startup)
    Anniversary i.e. 10 years in business
    Expansion i.e. new markets, new branches etc
    Office or factory…[Read more]

  • Ken changed their profile picture 1 week, 6 days ago

  • William Nicholls posted an update in the group Group logo of WebsitesWebsites 2 weeks, 2 days ago

    If I was to give editorial control for a limited number of website pages to approved licences using the maltix url on my WordPress site. How could I do that, but remain in overall control ?

    • I suggest that you take a look at the link below, William. As you will see, it talks about Roles within WordPress. These are designed to give the site owner the ability to control what users can and cannot do within the site. A site owner can manage the user access to such tasks as writing and editing posts, creating Pages, creating categories,…[Read more]

    • Thank you Nigel 👍

  • Nigel Temple posted an update in the group Group logo of WordPressWordPress 2 weeks, 3 days ago

    WordPress is an extensive system with numerous features. You can use WordPress to share your knowledge, attract the search engines, inform customers and create sales.

    In order to do this, learning how to use WordPress properly is time well spent.

    If your website uses WordPress, do you feel that you understand the software:
    1. Very well
    2.…[Read more]

  • Ken posted an update 2 weeks, 4 days ago

    With so many smaller businesses here, this recent research into start-up failures may a useful guide to the risks we face. It stacks up with previous experiences so worth passing along.

    • Thank you for sharing this. A 90% failure rate for startups is quite intimidating!

    • I worked in the Franchise industry from 1996 to 2002.
      One of the pitches at Franchise shows was.
      “90% of business start ups go out of business within 3 years and 90% of those surviving businesses go out of business within the next 3 years”
      Franchisee stats are quite dramatically better then that.
      But i still never trust Franchisors, their pre…[Read more]

    • Thanks for sharing this, William. I have been running my own business for over 30 years. Have I passed the audition?

    • Have any of us passed! We have an interesting comparison in France with the film industry. Every cinema ticket sold pays a few centimes to a fund to help new film producers get going. The result is a lot of films that should never be made, and a very few that make it. If the tax-payer investment protections for start-ups were removed in the UK,…[Read more]

    • Anybody who is in business after 3 years is exceptional. 30 years begins to look heroic, it’s up there with Ronnie o Sullivan

  • Ken posted an update in the group Group logo of CopywritingCopywriting 2 weeks, 4 days ago

    Hi, does anyone know of a lawyer who specialises in publications?

    • Hi Ken, Thanks for asking this question. Are you referring to setting up a publication? Would this be print or digital?
      PS I will ask some of my legal contacts for you, if you can clarify your requirements. 🙂

    • Not sure if paper or digital yet. The need is for someone who could read the first draft as a some of it will be contentious to HMG? Plus, the World Bank may want that as a condition of my ability to use their materials as sources. All up in the air a bit at the moment.

    • Thanks Ken and if I can find someone I will put them in touch with you.

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 2 weeks, 5 days ago

    What is your central message? If you do more than one thing, it can be confusing to the marketplace. It is all too easy to end up with multiple messages regarding your products / services.

    It takes numerous repetitions until a message gets through. Take a look at your website, promotional campaigns, social media accounts etc and think: what is…[Read more]

    • I’m beginning to interrogate the captivating one liners I have used over the last year in my LinkedIn articles.
      Any mention of my productS guarantees low readership.
      Showcasing products doesn’t fair much better.

      But strident messaging can almost go viral

      Some examples:
      The future website is dead, long live the website.

      “It is a website Jim,…[Read more]

    • I have been positing ‘how-to’ marketing articles in LinkedIn recently. I have noticed that several people have followed me and I have received a few connection requests. However, generally speaking, people don’t comment on these type of articles.

    • I do wonder how you can have a successful article on LinkedIn with zero comments.
      It happens to me a lot.

      Maybe the words that captures their attention simultaneously frightens them off !

  • Navis A posted an update in the group Group logo of The Marketing CompassThe Marketing Compass 2 weeks, 6 days ago

    You are welcome to tell us about your products / services. It would be helpful to describe the benefits that you offer. Please only include one URL (i.e. website address) within each post.

  • Nigel Temple posted an update in the group Group logo of WebsitesWebsites 3 weeks ago

    It is a good idea to check that your website contact forms are working correctly. Various things can happen to them, to stop them working.

    • I put a Capsule form page on the Partners page.

      It’s proven to be quite popular.
      But it’s basic.

      However, wufoo is a different animal altogether and also integrates into Capsule.
      It’s such a tool, when connected to a QR code, for example, and can resolve quite complex everyday problems with subtlety.

    • I am glad to hear that Wufoo is working for you and has so many possibilities.

    • When people ask about wufoo, I ask them for a problem or situation to resolve. It could be simple, it could be complex.
      As an experiment, perhaps we could create some problems and look at smart form page resolution ideas?

      Throw something at me, let’s see what a solution might look like 🤪

  • Should you be a specialist or a generalist? Is it better to specialise in one area or should you be all things to all people?

    Many businesses choose the latter approach. For example, a web designer starts offering SEO services, followed by video production and then email marketing.

    “Perhaps we could offer general copywriting services,” they say…[Read more]

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