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  • George Wallace posted an update 10 years, 4 months ago

    What is Customer Education in terms of marketing

    • Hi George, customer education = an attraction (or ‘pull’) based marketing strategy. The opposite would be ‘push’, i.e. cold calling and junk mail. I have used customer education as my central strategy for 10 years now and I can tell you that it beats cold calling! All the best, Nigel
      PS An example of customer education would be a buyer’s guide.