The Marketing Compass Manual

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Encyclopedia

A/B split testing
AI – Character based
AI – ChatGPT
AI assistants for meetings / speech to text transcription
AI meeting note taker, summaries etc
AIDCA copywriting model
Blogging
Body copy – copywriting
Brand – how to build your
Broken link checker
Business name generator
Button generator for websites
Case studies
ChatGPT – marketing uses
ChatGPT content splitter
Copywriting – how to write better product descriptions for e-commerce websites
Copywriting – using the word ‘you’
CRM – Customer Relationship Management software
Customer segmentation
Differentiation – How to stand out from the crowd
Protected: Digital marketing tools
DNS checker
Domain names
Email – free account
Email marketing strategy
Emojis
Empathy Styles Quick Quiz
Exhibitions
Facebook marketing
Formaloo
Glossary of copywriting terms
Glossary of marketing terms
Glossary of SEO terms
Gravatar
HTML – what is it and why you should learn it
Image file size increase
Inbound marketing
Instagram
ISBNs
Journalists
Key messages
Keyword research
KPI – Key Performance Indicators for marketing
LinkedIn company page
Logo
MailChimp automation
Protected: Marketing plan template
Measurement in marketing – how to create effective marketing metrics
Mind Mapping software
Needs versus wants
Offer
PDF editor
Positioning as a marketing strategy – what is it and how can it help you
Press release distribution
Press release ideas
Press release template
Public speaking – promotional benefits
QR Code generator
Remarketing
Segment – market segement
SEO – 301 redirect
SEO – Anchor text
SEO – Description Tags
SEO – What is a Title Tag and how to improve them
SEO backlink checker
SEO Expert – GPT
SEO Link building to improve website traffic
SERP checker
Testimonials
The difference between website, blog, SEO and landing pages
Trademarks
Transfer big files
Twitter analytics
USP – how to work out your Unique Selling Point
Video creation – text to video
Video marketing
Website checklist
WordPress – what is it and what are the benefits
XML sitemap
YouTube
Zero cost promotion

Nigel Temple marketing blogs

What to look for in a marketing trainer
Marketing TurboCharge session
Is your marketing strategy working for you?
10 ways to get better SEO results
How key messages can help you to generate more awareness and find new customers
How to use ChatGPT for headline writing
ChatGPT for marketing: how can it help?
The 8 Marketing Compass Points
Google Merchant Center
Threads social media app first impressions