Website design ideas for small businesses
As the saying goes: "You never get a second chance to make a first impression."
Two types of people visit your website: strangers and friends. I have asked thousands of small business owners which of these two groups are more important to them. Overwhelmingly, they answer 'strangers' - because the objective is to turn them into friends (i.e. customers).
There is no point in driving traffic to your website, if the site design lets you down. I am not suggesting that you spend thousands of pounds on fancy graphics. I am suggesting that your website should look professional. Here are some ways to achieve this:
* Begin by thinking about the objectives for your website, i.e. online brochure, credibility, sales lead generation, online sales?
* Decide on the key elements you want to include within your website and where the focus is going to be. For example, for a B2B (Business to Business) company, is it all about building relationships with prospective clients? For...