How to plan successful business seminars
Seminars are a great way of promoting professional services. They have been part of my promotional mix for as long as I can remember. People buy from people and they tend to buy from people they have actually met.
Here are some practical tips and ideas on how to plan successful business seminars:
* Brainstorm for suitable topics and get some feedback from your clients re this.
* Decide on some mid week dates which would suit you, two to three months from now.
* Find a suitable venue with flexible cancellation terms (i.e. no financial penalty if you cancel a week in advance), and agree the date / timings with them in writing.
* Create a web page for your event. If you have a CMS (Content Management System) such as Wordpress, you can do this within the twinkling of an eye.
* Write a compelling email invitation and send this to your list. (Yet another reason to have an email newsletter subscription process!)
* Consider...