Effective online and offline networking

Effective online and offline networking

By Navigator member Dave Clarke, Managing Director, NRG-Networks You could be forgiven for thinking there was a battle being fought between offline & online networks with some of the messages from organisations in both camps. The reality is that the online networks give us a really effective tool for supporting our offline business networking activities. They only do that, however, if we go about both activities strategically. "I have been an active member of online networks since I discovered them in 2003. Here are my top 10 tips for building business with the effective use of offline & online networks" 1. Get comfortable with how networking works "All things being equal, people will do business with, and refer business to those people they know, like and trust." (Bob Burg). Business Networking is about finding other business people who operate in similar markets to you. Then helping them and building relationships to earn that trust so don’t expect instant results. Like anything worthwhile, networking takes time and application....
Read More