What is Pinterest and how can it help my marketing?
Pinterest is an image sharing social network. It enables registered users to create pinboards of images and videos. The pinboards can be used to plan an event, gather ideas, organise your thoughts or show what you do. Pinterest has been gaining popularity and is now used by independent professionals, small businesses and famous brands to reach and influence customers.
You can browse pinboards created by other people, in order to find ideas and inspiration from people with shared interests. In order to join, you will need to request an invite. (It can take a little while for this to come through).
Pinterest is proving popular within the retail, arts and crafts, restaurant, food, travel and style & fashion sectors. Whilst it is true that Pinterest has more of an appeal for B2C (Business to Consumer) marketers, innovative B2B (Business to Business) marketers are using it as well.
Here are some ways in which you could use Pinterest
* Upload images of your product(s) or...