Tag: list

I ran a PR consultancy for nine years. I helped many enterprises to emerge from the darkness of obscurity into the shining light of customer awareness, using the following techniques. I’m still surprised at how few enterprises use PR effectively (or indeed, at all). A little effort in this area can go a long way to creating brand awareness and an understanding of what you do and deliver. By the way, it is a myth that you have to spend money on advertising, in order to generate media coverage. Editors and journalists are continually looking for good stories. If you can present them with relevant, interesting and well presented ‘news value’, they will talk to you. Step 1. Create your media list You can’t do anything in media relations until you have started your media list. Begin by thinking about the media segments you wish to communicate with. For example: * Local press * National press * Radio programmes * TV programmes * News websites * Freelance journalists * Sector specific...