How to get published – a lesson for small business owners
You know the phrase “Get a little bit famous” – I’m sure you have heard Nigel Temple say it occasionally - well yes; it’s not a bad idea. It can be good for business – let alone a fillip for your ego! Getting yourself published is one of the more powerful ways to do it. (I have heard Nigel say that getting on TV is one of the best ways. And when I appeared on ITV’s “Britain’s Best Dish” – Orange Infused Chicken Liver Pate, if you need to know – then yes, my usual traffic to the web-site went seriously bananas. 30 to 50 hits became 1500…)
Where to publish what, and why? Press releases about your activities can help, as can advertorials, blogs, e mail newsletters and the like. This can show you are a bit of an expert in your chosen field, which makes you a little bit famous, and maybe the turn-to person for a new or...